Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Testimonial Hacks Top Gyms Use That You’re Missing Out On

3 Dec 2024 · 1 min

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In this segment, the speaker outlines a three‑step framework for securing client testimonials, likening the request to a sales pitch. First, establish strong rapport and choose the right moment and energy level when asking. Second, genuinely believe in the product and understand the strategic importance of featuring clients on camera to grow the business and increase visibility. Third, bring high energy to the interaction so the client enjoys being on camera and is motivated to share their story. The advice is aimed at gym owners and fitness businesses seeking to collect compelling, shareable testimonials.

Chapters

Asking a client to be on a testimonial is like making a sale. There's 3 things you need to do. Number one, you need to have great rapport with your client. Make sure you're asking at the right time, the right energy. Number 2 is you need to believe in your product. You need to understand why it's really important to get them on the camera. And that's important so you can help grow your business. It's important to also ensure that the world can see what you do. And most importantly, you've got to bring energy to the table too. You've got to make sure that they love to be on camera and they want to be on camera so they can actually share their message.