Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

The email hack you need to skyrocket your open rates

5 Nov 2024 · 1 min

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0:37

In this concise advice segment, the speaker emphasizes that the email subject line (headline) is the critical factor for getting recipients to open messages. They recommend devoting about 90% of effort to crafting compelling subject lines, as this is the only part most people see on mobile devices. Effective tactics include inserting the recipient’s name and using emojis to catch attention. Timing is also crucial: avoid sending emails in the early morning when users are clearing overnight messages; instead, send when recipients are likely to be actively checking their phones. The speaker notes that if a response isn’t received within roughly 12 hours, the likelihood of engagement drops significantly.

Chapters

To get someone to open your emails, you want to spend 90% of your time on the email headline, not the body of the content. The email headline is the only thing they're going to see on their phone, otherwise they're going to delete it. So focus on your email headlines. Using someone's name is a great one. Using emojis also works too. And also when you're sending the email out works well. You don't want to send the email out in the morning because the first thing people do is they delete all the old emails from the night. You want to send the email at a time that somebody has their phone, they're active on it, because if you're not getting a response on that email, pretty much in the next 12 hours you're not going to get a response.