Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

The secret to out beating your nearest fitness competitor 💯

12 Dec 2022 · 1 min

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In this segment, the speaker emphasizes the importance for fitness professionals to precisely define their target market rather than using broad categories like "females" or "males." By specifying exact demographic ranges (e.g., age 20‑25 versus 20‑60) and understanding the specific outcomes and challenges their clients seek, they can avoid direct competition with others occupying the same niche. The core message is that a narrowly defined niche reduces the likelihood of being directly out‑competed, as only someone offering the exact same service to the exact same audience could truly threaten you.

Chapters

really being clear of who you open the door for because the only person that can beat you then is somebody who's doing exactly the same thing, exactly the same niche, attracting the same type of clientele. Now you might say, I attract females. Yeah, but what type of female? Do you attract someone who's 20 to 25 or do you attract someone who's 20 to 60? 20 to 60 is a whole different kettle of fish. So really understand the market that you're going for and don't just go broad. I just do females. I just do males. Understand what the outcome they want. What are the challenges they're facing?