Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

The untapped niche of disability fitness with Scott Hunt 🙌

20 Mar 2023 · 1 min

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In this interview excerpt, Scott Hunt discusses the untapped niche of disability fitness, emphasizing that many people are unaware that personal trainers can assist individuals with disabilities. He describes how disability expos serve as a key platform to raise awareness, allowing trainers to meet potential clients face‑to‑face, demonstrate that they are ordinary, supportive professionals rather than intimidating figures, and showcase their services. Hunt argues that this direct, product‑focused demonstration is the most effective marketing strategy, as it breaks down misconceptions and barriers, ultimately expanding the fitness industry’s reach to the disability community.

Chapters

And the most common thing we probably have people say when we're at a disability expo, I've got one this weekend, right again, oh, I had no idea a personal trainer could help someone with a disability. And it drives us crazy to hear that 'cause we're like, what's a huge portion of our industry has been saying for a long time? We can help. But we certainly have. But it gets that awareness out there. And once they get to meet us face to face and sort of realize, hey, we're just ordinary people and we're not there flexing and we're just here to help, then yeah, that's half the marketing. As you said, the best marketing is great product. So letting people see it. And trying to break down those barriers and concerns that people have is a massive part of it.