Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

“Think. Create. Grow” Business Strategy

5 Jan 2023 · 1 min

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In this monologue, the speaker advises startups on how to approach and partner with large, well‑known brands. He emphasizes that executives are reachable through LinkedIn, Facebook, Twitter and other social platforms, and that a startup should not rely on generic, mainstream outreach emails. Instead, founders must think creatively, identify the specific value they can deliver, and ask “bigger” questions to uncover the brand’s unmet needs. By spotting clues about what the larger organization is looking for and tailoring a compelling, mutually beneficial pitch, a small company can successfully woo a CEO or managing director and form a partnership.

Chapters

Larger brands that you thought that you couldn't even go contact, you can contact them. You can find them on LinkedIn, you can find them on Facebook, Twitter. You can contact the CEO, the managing director. You can get their details straight away, and you just got to charm them. You got to woo them. You've got to think outside the box of how you can partner. You can't go mainstream and send an email. Hey, this is what we do. You've got to think differently. You have to think what's in it for them. Why would they want to partner with somebody like I'm just a little sort of guy starting up and they're a massive organization? How can I partner with them? You have to think outside the box. What's the value that you're going to give them? And to answer that question, you've just got to ask bigger questions. And we've discussed those things in the past. Ask bigger questions and ask them what do they need. Look out for the clues, what they need, who are they looking for.