Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

This One Small Change Got 7x More Inquiries

4 Mar 2025 · 1 min

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0:42

In this short coaching segment, the speaker explains a low‑cost, high‑impact marketing tactic for fitness studios and gyms: replace a plain white sign with a brightly colored piece of paper (red, green, purple, pink, etc.). He cites a client case where changing the sign’s color increased weekly inquiries from 3 to 20—a seven‑fold rise. He recommends swapping the paper’s color each week, using the change as a simple A/B test to continually refresh messaging and attract new leads. The advice is positioned as an easy, inexpensive alternative to more complex digital marketing efforts.

Chapters

Hey guys, this is a piece of paper, a white piece of paper. I just got off a coaching call and, um, oh, I got off a training call and one of my suggestions is if your content's not being seen in the studio— so we send a lot of digital marketing stuff out to clients, we call it fast leads and sticky contents, EDMs— the simplest way, which would cost you one piece of paper, instead of putting a sign in the studio or the gym, a white piece of paper, change the piece of paper to red, to green, to purple, to pink. Now this just happened to a client I said, change the piece of paper. They got 3 inquiries on a white piece of paper, 20 inquiries on a red piece of paper. So just change the piece of paper and do it every single week and watch your messaging adjust and change and watch the new inquiries and leads come through.