Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Tired Of Your Gym Being Invisible? Try This...

2 Aug 2024 · 1 min

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In this short on‑site interview at Country Fit Health and Fitness in Mudgee, presenter Speaker A introduces the gym owner, Glenn, who has recently enrolled in the Market Leader Program. Glenn explains that despite investing millions in his facility, he has not invested in marketing and has struggled with low local awareness, even after working with four different marketing agencies. Recognizing the need for better exposure, he decided to try the Market Leader Program, which is presented as a done‑for‑you marketing solution that handles all communications for business owners who are not marketers.

Chapters

Here I am, uh, 3 hours out of Sydney in a place called Mudgee. We're at Country Fit Health and Fitness with a business owner called Glenn. He's recently taken up our Market Leader Program, and we've been here on site all day with our entire team basically producing content. I'm going to see if I can get 2 minutes with Glenn just to take you through what his thought process was because he's never done marketing before. He's not a marketer. He actually went through 4 marketing companies before he sort of thought, yeah, comms, the people that I can work with.
I've spent millions of dollars to get this how it is, how it is. And I think I've got such a great facility here, and I still get people coming in and joining up and saying, oh God, we never knew you were here. Really? Man, I spent that much money, but I haven't spent any money on marketing. And I said, no, I've got to get us out there. We've got to get better exposure.
So if you're a business owner and you want to Kind of get the marketing out of the way and just get it all done, that's exactly what our Market Leader Program entails.