Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Two targeting secrets for Facebook Ads that convert like crazy 💯

10 May 2023 · 0 min

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0:25

In this brief segment, the speaker shares two practical tactics for Facebook advertising aimed at fitness businesses. First, he advises narrowing the target audience to females only, which halves the ad spend and creates a hyper‑focused audience, improving conversion potential. Second, he recommends using Facebook Live (or similar ad‑hoc marketing) with images that feature the right person, ensuring the ad resonates with the desired clientele and helps grow and scale the fitness business.

A big hack here is like, you know, if you're going for males and females, just go for females and just that splits your budget in half and it gets really hyper-focused on that type of audience and your ads can be really around that type of audience. And then Facebook Lives, any kind of ad hoc marketing you're doing, just again ensure the right person's in that image and then straight away you'll be the one to go to get that type of clientele and grow and scale your fitness business.