Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

We Added Over 200 Members in Net Growth

18 Oct 2023 · 1 min

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In this brief interview, a representative from a fitness business explains how joining the platform Comm enabled them to add more than 200 direct‑debit members, driving a substantial rise in gross turnover. To improve profitability, they re‑evaluated their flat‑rate pricing model after advice from Richard, deciding to implement tiered membership levels. After months of planning, they introduced a top‑tier offering—a reformer Pilates studio—positioned as a premium service to justify higher pricing and attract higher‑value members.

Chapters

Since joining Comm, we've been able to increase our direct debit numbers by more than 200 people, which has contributed to a huge increase in our gross turnover. For us to increase the profitability of our business, we have had to look at our pricing. Richard's spoken to us about charging people for what they get. So the way our business was before was everybody paid the same rate. And they got everything. So we were way too cheap, which we knew, but we didn't know how to scale it up. So Richard said to us, we need to look at tiering our memberships. We gave it a lot of thought over several months about what we could do, and we thought, right, well, for a top tier, we need to have something that is more than what we have now. So with chatting with people from KOM, we decided to put in a reformer Pilates studio, which was going to be our top tier.