Richard ToutounjiDirector, Meet Your Network · Connecting fitness & wellness suppliers to our marketing community.

Why Starting Small Can Actually Be Good for Business

21 Nov 2024 · 1 min

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In this segment, the presenter advises entrepreneurs to launch their venture at a modest "stage 1" size while having a clear, forward‑looking plan for later expansion to "stage 2" and "stage 3". He emphasizes the importance of accounting for circulation space early on, visualising the ultimate stage‑3 operation, and using that vision to shape initial decisions. As the business hits predefined performance markers, the owner should then make targeted purchases and upgrades that move the operation toward the next stage, ensuring growth is controlled, financially sustainable, and aligned with the long‑term vision.

Remembering things like circulation space, and coupled with that, the ability to expand your business. There's something I talk to people about is you might have a stage 3 that you want to get the club to, but you should be opening at stage 1 and then have an intended plan for stage 2 and stage 3. Make all your plans around what stage 3 is going to look like, but open at stage 1. And when you hit some key markers in the business, then look at your purchases for stage 2