5 effektive Lead Strategien für LinkedIn - neue Hacks, Tipps & Tricks

If you see the video, I've hit 30,000 followers on LinkedIn, which is a huge milestone for me personally. And in this video, I'd like to show you how I did it, especially the five strategies I used to build up a gigantic pool of potential leads and customers. And I'd say let's jump straight in with strategy number one. And that really is the simplest strategy, and I hope you're already implementing it using the search up here and simply looking for the positions of your target group. For me, that means, for example, founders are interesting. Not just in Hamburg, of course, but that's a really cool example of just entering reasons and really looking to start locally and see what happens. And you can see that I'm already connected with Kanarina, but I could add Dino here, I could add here, I could add here, and really work through it. And that means that I don't have to stay in Hamburg, of course, I can just throw out Hamburg and just say founders, and you can see that I have 5.6 million here. But that's not just Germany. Then we have to add Germany and I'm done. Right? It's definitely worth clicking on all the filters here and seeing what else there is, because I can imagine that your target group is perhaps not so broad in terms of sectors, but that you can then narrow things down again and say, hey, I only want people from IT services and IT consulting, for example. Now narrow it down a bit further. And then you have, for example, 12,000 founders from the IT sector. And now there's a cool option because you can add around 100 new contacts every week. You can do something relatively simple, and that is save this link here. You can just add it as a bookmark and then you can always come back to it. That means, I don't know, we'll save it here at the top of my line. Perfect. And now I'd say I'd like to build the same one again and see if the managing director takes it on. Exactly. Germany IT service. I've spelled managing director correctly here again. Then there are a few more. Okay. Then he threw that out. Bang. And of course, I'd also like to get back out of it. Yes, now he's suggesting something else. For example, IT service consulting. Exactly. Now you have to download it and you can access 35,000 people here. And I can save that again too. Bang. And now I can always go back here. Now I'm with the managing directors. Now I'm back with the founders. And that means that once you've worked through A list. You can grab the next list at the end and add it. What I would recommend is not just blindly adding people, but also taking a closer look at the people. So don't do what I just did, but really take a look. I don't know. We'll take a look at Jan, Nicolas and Philip here and see whether we can help them or not. For example, magazine, not really interesting for us. We wouldn't do anything about it now. And very importantly, you don't want to follow people. You always want to network so that you can potentially send them a message. Exactly. Nicolas Lee's AI sounds really exciting. And another pro tip is to always network without a message. Experience has shown that this works better because if you send a message, people are much more critical and read carefully to see whether it is somehow AI generated or whether it is simply copy paste. If you don't write anything, people will usually go to your profile and if they understand that your profile is somehow relevant to them, then they will accept you. At the same time, networking without a message is much more effective. And in that respect, I would do that. Exactly. Maybe you still have a few scruples about simply adding strangers. Very important. The CEO of LinkedIn said himself in 2014 that they want to become the biggest social selling platform and that you can of course add strangers. And that's a cool opportunity. In the end, 100 people a week is also a good rate. That's how I definitely build up my first 10,000 or so followers, by continually adding over the last few years. And in that respect, it's a cool opportunity. You should do the whole thing selectively. You can also do it on your mobile, for example, whenever you have some peace and quiet, when you have a break. But above all, looking at this search here and playing with it is one of the biggest hacks that very few people know about, because there are for, for example, these search operators, which I have shown you. I could now somehow add managing director and I could somehow add Hamburg. That should actually work. And then it shows me exactly the people that I want. Let's see what it shows here for people. And here there is exactly one result. I don't know if it added them. It looks a bit small. Ah, that's everything. Exactly. So you would put an OR here. Right. So it doesn't have to be a founder and managing director, but a founder or managing director. And you can see that there would be a lot more. And Hamburg doesn't seem to be quite getting it yet. So you always have to play along A bit what it pulls and what it doesn't. I would now say Hamburg here, bang. And look at the results. What I recommend is to look at this list a bit because I have the feeling that here, for example, the people don't look like the people I'd like to reach. I really had the feeling that here with the founders, it looks a bit better just from the profile pictures, so to speak. And I would also recommend that you always look at the profile pictures because, hey, likability is somehow a characteristic and whether the people look likable and whether you can imagine working with them or not, regardless of whether you end up doing it or not. I see, for example, that the founders here look really, really good, especially in this IT service sector. And just click through and see, hey, I'll take a look at management consultancy. What does it look like there? And you can see that there are differences in how people look on their own, right? Then you could look at, I don't know, technology, information and media, and really grab the perfect lists and add people to them really consistently. All I can say to you is take advantage of this opportunity, do it consistently, because it's only a matter of time before LinkedIn regulates it further. And you can maybe only add 50 people a week, maybe at some point only 30 or 25. And as long as you can still add that many people, do it, right? Golden times. Because otherwise it just gets more and more difficult to build up contacts. Or at some point you have to pay money for it because you want to place advertisements. And so as long as you can still do it, do it, okay? Because adding 100 people, so to speak, is just very, very important, then it can happen that people don't accept you, right? Acceptance rate is a key figure that you should also look at. If you're having trouble, right? And you see you send out 100 invitations a week and maybe only 10 or accept them, then there must be something wrong with your profile. Yes. So reason number one, I don't know the target group, the people you add don't understand to what extent this is relevant for them, um, why you're adding them, right? So you have to look at that. We do that, for example, in our social leads academy. If that interests you, then you're welcome to come along to one of our LinkedIn workshops. There I'll show you exactly how you can optimize your LinkedIn profile. But the networking rate should definitely be 40 to 50%. Otherwise there's something wrong. Exactly. That's strategy number one. Then I'd say grab profiles that own your target group. Right. So really research people which people are there in your market who own your target group to some extent. Um, one that springs to mind is Michael Bogner, the founder of Perspective. And this is the perfect place to jump in and really farm your content in your. What's it called? Contacts. Yes. You go in here and really look and see, hey, who might be interesting for me. You can see all the first ones here are already my contacts, so to speak. Oh, man, I already know everyone here. But here, for example, I can look at Johanna, I can look at Prinz and of course look at the people who are also relevant who you want to add. But you can do that pretty consistently. And the cool thing about the people who are target group ownership partners, so to speak, is that you can then just find them and there's a high chance that they're exactly the right people. So I would look at them now. I would look at Johanna. Okay, Tech companies. Yes, yes, yes. Sounds quite interesting. She would add, done. Looks nice. Let's get started. Um, that looks a bit corporate. I'm out of that. Master's student a bit early. News Creative M sounds more like a newspaper. The marketing could be something I would add. Quick, quick and done. And then I just go through them and that's a really cool way. If you take, I don't know, the last seven to 14 posts, you can find the right people very quickly and keep discovering new people. Right. And that way you can go through all the possible target group partners. I have to look at Scribe, who I think is very close to our target group. So I would also grab Eva and look, hey, she's on the Scribe people. And here I would also go through Quick and say, hey, who is interesting for this? Exactly 95 people here I can of course also look to see who is interesting for us. Well, and we'll go through them. And that is strategy number two. You really do, I would say pick out five to 10 target group owners and see who you could add. Also, for example, not in the German market, but you could also look at Richard Funderblum, although international, but even there you can look at the post. For example, you sometimes recognize people who come from Germany, but that is always a bit more difficult. But you can see here, even with such large accounts, there are a lot of people from Germany who read them, so to speak. But you take a look to see who else might be interesting for you. Exactly. Mario is perhaps another good example. He creates the content at Snox and Of course, there are a lot of people hanging around there who deal with LinkedIn content. And with Marius, I would jump in and see, hey, who are the people that are interesting to me, yes, everything is always a bang quote. Although there aren't many people here who are somehow first degree. So here it starts to be second degree. You can now delve a little deeper. Right. That's strategy number two. And I would actually definitely recommend that as well. The big advantage, so to speak, is that people can see very quickly that you have this in common. That creates even more trust than if you were to add third degree people that you've never seen before. And in that respect, it's a really cool strategy for grabbing people and building them up. Exactly. That's strategy number two. Now, strategy number three is a little tricky and adds people inbound, so to speak. Ideally, we want to get people to come to you, and there's a really cool trick you can do. Keep it to yourself. You can, of course, jump into the comments and do something simple like liking the comments. And that sounds banal, but a lot of people are really curious and want to see who has liked their comment, so to speak. They land on your profile, and if that is relevant to them, then they add you. Right. And that is a small, really inbound strategy that you can use. If you have too much time, you can do that. You see, I have too much time here right now. You can like it, but also with these target groups, simply liking the comments is a clever strategy that I used a lot at the beginning, and it led to a lot of inbound people, because ultimately you want to have contact requests, but if you want your content to really take off at some point, you don't just want to add people via outreach. You want to have followers, people who have really, consciously decided to follow you. Right. And that's obviously different than if you go out proactively and simply connect people, or if people come to you and follow you. Right. Two different things. And in the long term, if your content is to get more traction, you simply want to have more followers who have followed you voluntarily. Right. And you can achieve that. Of course, if people go to your profile inbound and consciously say, hey, I'd like to follow that person, that's the best thing we want to achieve, um, that you really get more and more followers little by little. Right. That was strategy number three. And you have a pretty good deal to do with them, I feel, every day. And I would also say that up to the first 5,000 followers are contacts It's a lot of hard work. Right? You really have to say that the more you do the things I've just shown you, the faster you grow. And then at some point it all tips over. For example, at some point I stopped adding people and just did everything via the content. But you really need to have at least 5 to 10,000 contacts or followers. Then it will tip over at some point. Then what I would also recommend is 10, I call them influencers, so to speak. Really people? Oh yes. That is actually the top 10 LinkedIn Germany by followers that you really do grab the big ones in your market. And this is perfect. If we hear of US dollar companies like Chibo, we can learn here. They're all Germans, Perfect. So to do something like that. Johannes is an example, of course, but here you can just grab one. Andreas von der Hyde. Never heard of Caffy Chibo. We'll just follow Caffy Chibo. Yes, because the thing is, the trick is the following, namely that these people, of course. Well, this is also exciting, for example, that followers are really not an indicator of reach. And you really have to understand that, right, because you can see here, he has half a million followers and his post gets fewer likes than my regular post. Right. And that just shows that they now have this model on LinkedIn, what they have on YouTube, what they have on TikTok, what they have on Instagram, that every single post is looked at by the algorithm and only the best posts are pushed, regardless of how many followers you have. Right. But what is really exciting about these accounts, and you can really see that especially with accounts where something is going on at best, people who really, I don't know, get 500, 1000 likes regularly. Let's see if Frank can do that. Okay. That's a tragedy too, if you can put it that way. Ah, let's see what Vladimir does. But it's of course quite clever to be out and about here with who not yet connected with Vladimir. We have to get to that. Um, here. Too crazy. It's all really become harmless. Okay, there's a bit going on here. Okay. And you can see here, well, this should have had a good reach, but hardly any comments. And that's actually the strategy here that you start commenting on these big people. So that obviously means in your target group, I would grab the people who actually have a bit to do with business, for example. But I can well imagine that this is relevant, that you can comment better there. And here, for example, there seems to be a bit more going on in the content. Let's See? Have I connected with you? Is that possible? Can I? Yes. Look, there's a lot going on here, for example, and there's something going on in the comments here too. There aren't many comments here either. Crazy. I don't want to hypothesize that these are somehow POD groups, but this is an unusual ratio here. So many likes and so few comments. Um, yes, that's always a bit suspect. But what we want to use here is that this post, I don't know, 800 likes, will definitely get, I don't know, 30, 40, 50,000 views. And that is of course the opportunity. If you leave good comments here and pick out, really, I don't know, 10 influencers and comment on their content every day, you have an incredible reach. And if the comments are good and you don't write great post, keep it up. But actually write something like, I don't know, for example Maria here, which people also like. Then of course people will go to your profile and follow you. Right? And that's a little hack, because you're relying on the reach of people who really have a relatively high reach. For example, I did that quite a lot with Johannes at the beginning, because I simply knew that the people who follow Johannes are also relevant to us. And here too, a post I don't know, with 600 likes. Okay, the ratio is perhaps somehow quite. Yes, I take it all back. But it is crazy. Still so many likes and so few comments. Yes, you have to watch. But here you can see it clearly. It could always be down to the call to action. Exactly. If there is no call to action here, I can imagine that not so many people will comment, but that you can sit on it for free. Right. And that is what I would recommend to you, especially at the beginning, to really bang on the keyboard a bit. I know that commenting is a lot of work, but on the one hand it is like a little mini post where you can really show your expertise. And if this post gets 30, 40, 50,000, sometimes 100,000 views from these big people, so to speak, you can send a lot of people over to you. It is actually interesting who is making noise here. Thomas Muller, Old footballers here. Yes. Varina Powster. I don't even know if I am connected to her. We have to get to grips with that. Yes. Look at the top 20. You can start there. Right. If you're there regularly, I think you're amazed at how quickly you can be seen. And uh, the thing is, it's actually always crazy how close you are to people like that how quickly you can get there. Because at the end, you see, look, here are 20 comments, 17 comments, 39 comments. And I can imagine that Varina also looks after the account personally. And with 20 people commenting, a good comment will stand out, right? Well, I think if you do that for three weeks, then she knows you personally. And I still find it a bit crazy how close. Even people who are somehow very far away somehow. Or when you make a bit of an effort and really start writing good comments, because that helps their content and in the end it helps you too, right? What you would recommend for people, I think you see a bell here as standard, but only for the most relevant ones, of course, is that whenever they post, you add them or you get a notification and you can then comment directly. I don't know, like with Laura here, the same thing seems to be pretty big in the A area. Let's take a look. It's starting, right? And there too, it looks like target group ownership. It also seems to get a relatively large number of likes, so to speak. And of course it's perfect. Yes, exactly. That's strategy number four. And now we come to the last strategy, which in my opinion is very underestimated because we see it again and again with customers, is that you post your content quietly and secretly and then hope that something happens. And especially if you want to get people to the next step, like here, where we want to get people to the lead Mac, that only works if you have at least five to 10 allies. What do I mean by that? I have no idea. Marcel, for example, is a great example. I chatted to him at some point. Really cool guy. I've been following him for a while, he's followed me for a while. And of course every time I see a post from him, I often like it or comment on it. Right. I think Marcel is even a top voice. Yes, even really famous here on LinkedIn. And really, I would say grab five, 10 people who are on your level in terms of content. Right? Well, Marcel, I think he regularly fires out a few greats here, right? And really start, hey, not just commenting on the big accounts, not just on the celebrities, but also grab people who are on your level, maybe a little ahead that you support each other. I think the important thing is always that the people there have to be your target group, right? Well, don't just comment on people who all do something with chemistry. I don't know. But finding a few allies who are a good fit is very important. I'm not talking about some crazy WhatsApp app groups or something like that, where you just throw your post in. People blindly like it and that's it. That doesn't help either. You really need to find people who you just like the content for. For example, I think Marcel's content is really cool. He always writes about cool topics and the topic interests me. So I think his standards for the content are cool too. So there's something going on there and I can only recommend that get hold of 5, 10 people and then you'll grow out of it pretty quickly. Right. Looking back, you have to give it time. I found it really exciting too, I think. I interviewed Richard Vanderblom at some point. Um, the interview is on my YouTube channel. And he said that I think it was a crazy number. It took him 15 years to get the first 50,000 followers or something. Correct me. Look again. And then it took him two years to get 200,000 follows or something. Right. Or 150,000 followers. And that also shows this exponential growth. Yes. If you really do a good job over a long period of time and if you stick consistently with the strategies that I showed you in this video. What also convinced me to really go after contacts, to go after LinkedIn and followers, is that LinkedIn is like an external CRM system. Right? So to buy 30,000 contacts somehow via advertisements, you can really do the math in the B2B area. I don't know, if you do lead magnets or something like that, then you'll probably pay €10 to €15 per download, right. Via advertisements. And if you take 15 by 30,000 or not pre effect times 15, then you've saved a hell of a lot of money. Right? So you'd have to spend almost half a million in advertising budget to buy that number of contacts, and then they wouldn't even be warmed up and you wouldn't even have the chance to actually use them for the next few weeks or months. Right. And in that respect, my recommendation is to really implement the five strategies that I've given you step by step and find some kind of routine. We always do a LinkedIn routine for about an hour where you do exactly the things I've shown you. It could be in the morning, it could be at lunchtime. But the main thing is that at the beginning you don't start networking with the right people and you start banging on the keyboard with really good comments. And then you will see across all your activities that you are getting more response to messages, content gets more likes, likes gets more reach, and the whole thing is more fun. If you then want to learn how to really turn your content and contacts into inbound leads and customers, then come along to my next LinkedIn workshop live. There. We always build a sales funnel together, completely live. And you can watch. You can find the link right here under this video in the description. I would be delighted to welcome you there live and then we'll see each other in the next video. See you soon.