This YouTube tutorial by Robert Heinecke explains how to build a simple LinkedIn sales funnel that generates three or more qualified customer inquiries per week. He outlines a concise sales-process model that funnels prospects toward a single, crucial qualification phone call, contrasts warm/referral leads with colder LinkedIn leads (noting higher skepticism and buying resistance), and gives practical tips: make the call an attractive, clearly named offer, promote it in your profile and posts, and include a direct booking CTA (offers a free LinkedIn audit at www.leadersmedia.de). The video mixes theory with an iPad demo and a final pitch/CTA.
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How about receiving three or more qualified customer inquiries via your LinkedIn profile every week from now on? Sounds good. At first, that's exactly what we achieved with a simple sales funnel. And in this episode, I'll show you how you can implement it for yourself. Hey, my name is Robert Heinecke, and this channel is all about LinkedIn sales funnels. That means I'll show you how to turn LinkedIn into your best lead channel. We've been able to convert over 5 million leads with LinkedIn sales funnels in the last few years. And if you're into inbound marketing and maybe even want to scale your business, you've come to the right place. Today we're going to test something new methodically, and I've brought my iPad with me. Before we jump into the practical side of things, I want to talk about the theory which I think is incredibly important to understand. This sales funnel. That means if you look at your sales process, it doesn't matter whether you get a recommendation, for example, a message on LinkedIn, someone from your network, or meet someone, maybe at a trade fair. Can you read that? Perfect. Then the next step, when you talk to someone is always actually a conversation. That means there's some kind of phone call or something. Like a telephone interview. Exactly. A telephone appointment or an on site appointment. So it means that this is what is classically known as getting to know each other. Yes. And the next step, always depending on whether you're not smart or perhaps a bit more experienced, there's something like a qualification interview. So that means that here you look at whether the people are interesting or not. So you clarify things like the budget, you clarify things like when they want to start, you clarify whether they have a need, and you clarify things like the decision maker. Where the decision maker is cut off. The decision maker is here. Um, exactly. And then there's usually either another phone call or maybe you're really quick. And here's the kickoff. But what I just want to make clear with this slide is that everything in your sales process boils down to this phone call here. And that means that if you meet people on site at a trade fair or something like that, or through a recommendation, it's always a quick sale in the sense of, yes, let's just meet in person and talk about it. These people usually already have a need, and it's not really selling, but rather taking a bit of an order. Because people simply trust you and say, hey, yeah, sure, let's talk with people who are on LinkedIn and who are perhaps outside of your network, it gets a bit trickier. So you can't always just make a phone call and say, yes, let's do a cappuccino call, and then something will come of it. Well, it works, but then you attract people who don't want to work with you at all. That means that in the next step, if we say people come via LinkedIn, and it doesn't really matter how they come via a message, whether they come via your profile, whether they come via a post, or whether they come via a sales funnel, the first thing we have to understand, which is incredibly important, is that these people have a much higher level of skepticism. Skepticism is higher, and above all, the resistance to buying is higher. That means that these people don't have the advantage of knowing you or having met you in real life, but rather they say, hey, this is some guy from the Internet. I have no idea whether he's a good job or not. And that means, of course, you want to get these people on the phone. And ideally you want to ensure that the phone call somehow creates a bit of a pull so that people proactively book a call with you. And the mistake I see very often is the phone call here is exactly the same phone call as up here. Right? Right, exactly the same. But that's the first mistake I see that people don't present it anywhere. When I look at my roasting episodes, most of them don't even have it in their LinkedIn profile. They don't have it in the focus section, and they've never talked about it in the content. So how is someone supposed to make an appointment in the end? And in the end, this phone call is nothing more than a request or, or rather a better request. You don't want a request where someone writes you an email or, I don't know, sends you a message or something like that. The best thing is if people book an appointment with you directly, so the phone call is the same as a request. So the biggest mistake is that people don't present it anywhere. The second big mistake is that it simply has unsexy names. Right. Well, I think an unsexy name is something that people call it when they get to know each other. Or I recently had someone who just called it something like saying hello. Yeah, so they called it saying hello here. And you have to understand that. And I realized that at some point, people don't want to talk to you on the phone if they don't get anything out of it. In business administration, abwl won, right. The first semester you learn about homoeconomics, that people are extremely selfish. And I think it's really clever to always keep this image in mind because then you simply know where you stand and people only call you if they get something out of it. That means from my point of view, it there is a clear next step. There is a clear next step here and it has to appear there. I would even go a step further so that I could even throw this out and just have this here. But then it is clear that you can include it. And what I haven't actually done yet, and what we have on the list for testing is that you can of course also pitch posts that make sense for this. This means a simple trick for reaching your LinkedIn content. Um, you could perfectly include it here. Um, if you are having problems with your reach on LinkedIn, then feel free to book a free LinkedIn audit at www.leadersmedia.de. D Perfect. And you can really include this at the end of the day or over time when the first comments are in. And I could really do that under every post here. Hopefully I did it here too. Here's the full YouTube interview. You can also pitch about it there. And the cool thing is that if the appointment like I just showed in the iPad session is attractive, LinkedIn audit sounds attractive, then people book it like crazy every week and people also understand the added value it creates, then it works really well. And that's what I just wanted to share with you today. Yes, a funnel on LinkedIn can look so damn easy. If you'd like us to take a look at your LinkedIn, then of course the friendly pitch at this point is to book a LinkedIn audit for you. Otherwise put the things from the iPad session into practice and let me know how it worked. What I'm interested in is if you enjoyed the episode, I'd be really happy about a like to boost the YouTube algorithm a bit and please leave me a comment if you like the new iPad format that if so, I'll include it more often. I just noticed that I really enjoyed this and we'll see you in the next episode. See you soon.
