Sandy Carter on why consumers are fed up with low-quality AI content in ads. Coca-Cola's AI campaign backfired, and brands using AI carelessly risk looking like they only want your money, not to connect with you.
I think people are getting less and less tolerant of the slop. I think you could get away with it, you know, in the last year, year and a half, because people were experimenting. A lot of brands like jumped and used the tools to create ads and like, and no one was— I mean, the Coca-Cola thing, that was kind of like upsetting. People were really upset. I think we're getting to that point where especially younger audiences, and we're going to talk about this, do not want it. Do not want the slop. They do not care for it. And yeah, like if the brand's touching that, they They really, they find it, they get the ick. Like, you know, the word ick from like dating, but they, the consumer can get the ick from people overusing AI in a way that is not, you know, beneficial. Like, you know, the saying was like, you're feeling you're being sold to. Yeah. Like with so much AI slop, it's like, you obviously just want my money. You don't really care about me as a consumer if this is beneficial to me.
