Sandy Carter explains how AI recommenders link names to topics. Dense, aligned information across multiple sources helps AI associate you with what you do. Validating sources matters for getting recommended.
I think therein lies the question is how do you start to get recommended by AI? And I've been doing a lot of thinking about this in specific cases. And it almost feels like it's like a new game of density, like dense information about your brand or your service if you're a doctor or something, and the procedure that you are known for or the product that you sell, right? So I think it's about kind of like having a lot of dense information out there that aligns your name, right, or your service with something specific. So when the LLMs are pulling all of that, they're going to be pulling on associating words, right? Is Sandy Carter associated with AI agents, right? Those sorts of things. Is this doctor associated with specific procedure? How often is it associated? And who— what sources, right, within, within the space of that validate this kind of, this kind of like density?
