0:21
Skip cold outreach. Tap your existing network instead. The speaker argues that introducing new products to people who already know and trust you beats chasing strangers, and you don't need a massive client base to succeed.
Skip cold outreach. Tap your existing network instead. The speaker argues that introducing new products to people who already know and trust you beats chasing strangers, and you don't need a massive client base to succeed.
You don't need hundreds of thousands of clients. And that's the thing with lead generation. I, I love lead generation. I love the copywriting, the offer, but you're constantly chasing after cold people trying to generate a relationship when you've probably got 100 people in your network who've just not really nailed. And it's so much of an easier conversation if you know them already to introduce them to something new because they already trust you.
