A steady pipeline of 100 leads monthly stabilizes commission income. The math: 20% conversion on 100 leads beats a perfect close rate on 10. Volume smooths the volatility that kills recruitment, real estate, and sales.
100 leads per month can solve all of your pipeline issues. We see this in businesses like recruitment, real estate, commission-only businesses, contingent fees. The key thing is a strong pipeline. The reason being is you can only close at a certain percentage. So let's say you have 10 leads and you close at 100%. You're going to close 10 leads for the month. But if you have 100 leads and you're a bad salesman, you're only closing at 20%, you're still going to double the person that closes at 100%. So this is why top of funnel lead generation is so key, so absolutely important, especially in recruitment and contingent-only businesses. The truth is, the ups and downs that you feel of commission-based roles, that typically comes from a lack of lead generation on the front end.
