How AI Agencies Are Stealing Your Clients Right Now

6 Jun 2025 · 1 min

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In this segment, the presenter explains that agencies accustomed to traditional service-based models enjoy very high immediate close rates—often 80‑90%—because they sell contingent, pay‑upon‑success services. When the same agencies shift to selling AI or other technology solutions, the expected close rates drop dramatically to roughly 20‑40%, aligning with industry standards seen at leading software firms like Salesforce. The speaker emphasizes that to succeed in AI sales, agencies must adjust their strategy by building a much larger lead funnel and increasing volume, rather than relying on the high‑close‑rate tactics that worked for traditional services.

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If you're from a traditional service-based or agency-based background, you're probably used to immediate rewards. So you're used to going on a meeting and getting an 80 to 90% close rate because you're offering a contingent pay-upon-success service. Now, when you're pitching an AI solution or a technology solution, many of us expect to close the same amount, but it's simply not the case. You hear of a meeting, you go on there, you expect to close every single one. Realistically, when you're selling AI or technology, you're looking at 20, 30, maybe 40% close rate. Even the best sales teams in the world, if you look at Salesforce or any of the leading software companies, they're hoping for around a 30 to 40% close rate. So you need to keep this in mind. What this means is you need a better lead funnel. You need more volume to be able to sell your solutions on the backend.