George Foley shows how companies can rebrand existing services as AI-powered to charge three times more. Demand for AI solutions far exceeds the supply of skilled providers, so slapping AI onto your current offering attracts new customers and justifies higher prices without changing what you actually do.
This is the biggest thing to understand around the huge AI opportunity right now. So the opportunity is to reposition your existing business as an AI-powered business. Why is this such a big opportunity? Because there's huge demand for AI right now, but a very slow supply of people that actually deliver AI results. So if you position yourself as an AI-powered business, not only are you going to attract a bunch of new business, but even your old service is now going to have more leads, more pipeline coming through it.
