Recruitment Emails on DEMAND with Clay Data Waterfall!

25 Feb 2025 · 0 min

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0:24

In this brief explanatory segment, the speaker describes how the Clay data marketplace performs email lookups using a "waterfall" approach. The system queries multiple data providers sequentially, starting with the cheapest because pricing is per‑credit. This ordering maximizes the volume of data obtained while minimizing cost. Once a provider returns a matching email, the lookup stops and does not query the remaining sources. The speaker claims this method yields a far larger source of email data than competitors such as Apollo, giving Clay a distinct competitive advantage.

So this part's really interesting. What it's doing is it's basically going out to all of the data providers in the marketplace and saying, who's got this email? And it will start with the cheapest ones, 'cause you get charged per credit. That gives you the biggest source of data. Apollo's not gonna compete, no one else is, because there's just so much that you can get out of this. And it only pulls from one. So once it gets it from one place, it doesn't go out to the other ones as well. So this is called a waterfall.