One document can become four things: an internal SOP, a training module, a lead magnet for webinars, and a YouTube video. The speaker walks through a simple workflow for adapting a single piece of content to serve both operational and marketing needs.
I would say people probably underestimate how much they can repurpose one thing. This could be, like I say, a lead magnet. It could be an SOP internally. It could be content or training. I can share this with you here and it's training content. You can give it to your marketing sourcer and now it's an SOP. We could show this as a lead magnet on a webinar and then it's a lead magnet for new customers as well. I could also record me talking over the top of this and it becomes a YouTube video. So there's like 4 different things that we could create out of this, this one document here.
