Sales is teaching. You take what you know, present it to a prospect, and guide them to believe it will work. The goal is transferring knowledge until they decide to act.
When you teach anything, and if you think about sales as a concept, sales is teaching someone because you're basically trying to take information you have and persuade them to take action on something. And throughout that process, you're introducing a new concept to them. You're teaching them about something until they get to the point where they go, I believe you, this is going to work and I'm going to now take action on it.
