Stop marketing AI as a product. Instead, talk to customers about their specific problems, then build solutions that solve them. Customers buy outcomes, not technology.
You need to stop selling AI and start selling solutions. The problem is no one wants to buy AI. How do you even buy AI? It's a technology. What they want to buy is a solution to a problem that they have at the moment, and they know that AI is the solution. You need to articulate how your AI can actually solve their problem that they're facing. You need to make it a very narrow, specific problem that you can articulate, and then your AI is the solution to that. The way you do that is having a deep understanding of the market that you're actually selling to, what problems they're facing. The only way you can do this is speaking to clients. So you need to know their pains, their desires, their challenges, their dream outcome. Once you have this, you can design a solution on the back end, go in with a really good offer, and that's a foundation of a great AI business.
