A service business needs one qualified lead per day to hit six figures annually. If you're not getting 30 leads a month, your problem isn't closing or delivery, it's lead generation. Fix the top of the funnel first.
Are you generating one lead per day? This is a question I ask every client when we onboard them on their onboarding coaching call. It gives me the quickest way to understand where they're at as a business. Now, established businesses with consistent revenue, they typically have either whale clients, which is a bit of a liability, or they have a very strong lead generation system. At least one lead per day for most service businesses is enough to get to at least six figures per year. If not even close to 7 figures depending on the quality of the lead. The people that get there the sooner and focus on sales and lead generation are the ones that get the results quicker. So the typical way I troubleshoot with all clients is how many leads have you had come in in the last month? Does it average out to be about 30, one per day? If it's not, you have a lead generation problem. Don't worry about converting meetings, don't focus on delivery. Let's focus on the top of the funnel and get that solved first.
