The Strategy to Use to Give Your Clients Their Competitors List
In this segment, the speaker explains a practical approach to building competitor lists for clients by focusing on the company level, especially on the sales side. Drawing from recruitment experience, they argue that employees often move between similar fast‑food chains (e.g., McDonald’s to KFC), so starting with the companies themselves is effective. The core workflow involves using Ocean.io to first identify a target company's competitors and then searching for sales representatives within those competitor firms. When data is sparse—particularly for niche companies—the speaker notes that they may supplement the search with Crunchbase or other tools, but acknowledges that limited data can hinder the process. Overall, the method aims to give clients a clearer view of who their competitors are, thereby improving service quality.
