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Trust beats expertise when selling to new clients. Show enough successful outcomes, like high-profile launches or wins, and prospects will buy even if you've never done recruitment before. Social proof is the real differentiator.
Trust beats expertise when selling to new clients. Show enough successful outcomes, like high-profile launches or wins, and prospects will buy even if you've never done recruitment before. Social proof is the real differentiator.
All you're doing is increasing trust, and that happens through social proof. So if they trust you as recruitment experts and they see a history of success, example I give quite a bit would be if Elon Musk, Mark Zuckerberg, or someone was to launch a recruitment software, most people are going to buy into that. It doesn't matter that they've done recruitment before, they just trust it. So it's the same thing with this. As long as you've got enough social proof from other success, you'll, you'll be good to go with that front.
