Blank LinkedIn invites get accepted more often than ones with messages. Testing shows personalized text polarizes people. Focus instead on optimizing your headline, photo, and profile content.
If you're still sending wordy connection requests in 2025, you're making a big mistake. Blank connections far outperform any text-based message that you can include with a connection. We've tested this at length. LinkedIn automation has been around for a decade now, and the data is very clear that when you include a message, you just polarize your audience and you turn away people that would have accepted you. The key thing to A/B test for is your headline, your LinkedIn photo, your LinkedIn profile. Test these, A/B test these thoroughly because these make a big difference, but don't put a message in the connection as it will only hurt your acceptance rate.
