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In this segment, the speaker challenges the traditional approach of pre‑defining an Ideal Customer Profile (ICP) based on personal preference or assumed niche. He argues that the true ICP emerges from who actually responds to outreach. By sending high‑volume, low‑cost email campaigns to a broad audience, businesses can let response data reveal viable markets. He illustrates this with a dentist example: if a company were to flood dentists with leads, they would quickly shift focus to that segment. The core recommendation is to forego rigid ICP definitions and instead use brute‑force volume outreach to let the market speak for itself.
