Joshua Nelson says great agency work means nothing without a strong account manager. The three things that matter: a backbone to set realistic expectations, deep expertise in SEO and paid search, and rigorous follow-through on every client request.
'Cause if you don't have a strong account manager, and even if you do amazing work, like you got great results and good phone calls, there's gonna be times where the clients come in and saying, "Hey, you just didn't do this, and I'm not getting any results, and what are you guys doing anyways?" And if you don't have somebody with a relatively strong backbone to say, "No, here's actually what's happening. Here's what we're doing on our end. Here's why this is gonna turn around," you will churn clients. And then from a Colby perspective, if you're looking at Colby, you want somebody that's relatively high fact find in that they lead, they'll research, they'll understand how SEO works or paid search works or how AI is playing into the, the agency game, but also high follow through. That's really important because they're gonna be having these conversations with clients. They're gonna be getting requests, they're gonna be building action plans. And if you don't have somebody that's going to follow up, follow through, close loops, that can, that can really impact results.
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