Hiring people like you is a mistake most founders make

In this monologue, the speaker reflects on a recurring hiring error among founders: selecting candidates who mirror the founder’s own polished, articulate, and professional demeanor. While such hires impress during interviews and perform well in the initial "honeymoon" weeks, they often lack essential traits like follow‑through, consistent customer outreach, and fact‑finding, leading to missed calls, client complaints, reduced retention, and reputational damage. The speaker attributes the oversight to ignoring deeper psychological profiles—specifically the Kolbe assessment—which distinguishes quick‑start, high‑energy personalities (common among entrepreneurs) from candidates with high follow‑through and fact‑finding abilities. The core advice is to look beyond surface charisma, evaluate candidates on durable work behaviors, and use tools like the Kolbe profile to ensure hires can sustain performance beyond the early weeks.










