How to Stay in Front of Your Prospects Everywhere They Look

In this solo marketing presentation, the speaker outlines a multi‑channel prospecting system designed to keep a salesperson visible across all places a prospect might look. The strategy begins with cold outreach as the foundation, using a tool like Coldlytics to compile a list of roughly 5,000 top industry prospects. Outreach is executed through email platforms such as Instantly, Klaim, or Apollo, followed by connection on social networks (Facebook, Instagram, LinkedIn). The presenter stresses posting and engaging with content, leading with value‑first messages (e.g., sharing a result or a new resource) rather than pushing straight for appointments. Over time, the approach evolves into relationship building by layering content marketing on top of the initial introductions.










