Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The best agency niche comes from your past experience

Name: The best agency niche comes from your past experience
Uploaded: 2026-05-15T16:01:45+00:00
Duration: 43 s
Channel: Joshua Nelson
Description: In a brief conversational exchange, Speaker A asks what niche a new agency founder with only $5,000 and a laptop should choose. Speaker B advises…

15 May 2026 · 1 min

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In a brief conversational exchange, Speaker A asks what niche a new agency founder with only $5,000 and a laptop should choose. Speaker B advises focusing on home‑services (plumbing, HVAC, etc.) because personal experience in that sector provides shortcuts: familiarity with industry terminology, average transaction values, typical client pain points, and prior hiring experiences. This knowledge enables more effective conversations, the creation of results‑driven programs, and confident selling. The broader recommendation is for aspiring agency owners to select a niche aligned with their own background and past successes, as it is far easier than trying to break into an unfamiliar market.

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If you were starting an agency with $5,000 and a laptop, what niche would you pick and why?
I would still do home services. I think it's going to be dependent on what your background is. But me personally, already having had some experience in plumbing, HVAC, home services, having an understanding of the industry, the average transaction value, the struggles of like who they've hired in the past would give me a really good shortcut to have good conversations, create a program that will actually get them results, and then confidently go out and sell that service. But I would say for the agency owner that's trying to decide like, okay, I'm only at $5K, what do I do? Think about your background. Think about where you've had some success in the past and use that because it's going to be much easier than trying to enter something you don't understand at all.