Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Agencies Are About to Split Into 3 Types

Name: Agencies Are About to Split Into 3 Types
Uploaded: 2026-03-13T13:28:17+00:00
Duration: 54 s
Channel: Joshua Nelson
Description: In this presentation, the speaker argues that the agency market is on the cusp of dividing into three distinct categories. The first category, task‑based…

13 Mar 2026 · 1 min

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In this presentation, the speaker argues that the agency market is on the cusp of dividing into three distinct categories. The first category, task‑based vendors, offers narrowly focused services such as SEO, website design, or paid‑media management and gets paid for completing specific tasks. The second category, full‑service marketing service providers, delivers an integrated suite of services—website, SEO, paid search, etc.—to achieve a defined business outcome; the speaker cites the 7 Figure Agency as an example that has operated in this space by specializing in an industry and running a comprehensive growth program. The third and preferred future category is the AI‑powered growth partner, which does not merely use AI as a content‑creation tool but builds a centralized AI engine that drives the entire growth system, revamping the agency’s delivery model around AI. The speaker urges agencies to evolve toward this AI‑centric model.

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I really think that the market is about to split into 3 categories and your agency's gonna sit in one of these 3 places. Number 1, task-based vendors. Okay, I do SEO or I do website design or I do Facebook ads or Google ads. That's a task-based vendor. You get paid to do a very specific thing. Marketing service provider, I can do a complete system. I can do like your website, your SEO, your paid search to help you get a specific goal, to help you get a specific outcome. And this is kind of where 7 Figure Agency has lived for the last couple of years, right? Like specialize in an industry, develop a growth program, get that dialed in. But really, position 3, and this is where I think we all need to be, is an AI-powered growth partner. Which doesn't mean I'm using AI to write my content or I'm using AI to move things quicker. It means that I've got a complete system that is powered by AI kind of as the central engine. And I've revamped my entire model to be delivered through that centralized engine.