Agencies that try to do everything end up doing nothing well. Pick one industry, master it, then build a repeatable growth program around a specific service set. Focus drives results.
Yeah, I don't think you want to go too broad. Like, I think a lot of agencies want to do every little service under the sun, and you can only be good at so many things. So you don't want to stack a bunch of stuff for the sake of stacking it. Really, I think what you want to do if you want to have sustained growth is choose an industry, figure out exactly what it's going to take to generate best-in-class results for that particular client base, and then develop a growth program that you can engineer in advance and go to market with that very specific set of services that you're going to implement on a very specific time horizon to help your clients win.
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