Agency Success Interview with Shane Simmons

1 Nov 2023 · 31 min
31:29

In this episode of the Agency Success podcast, host Joshua Nelson interviews Shane Simmons, founder of Crimson Media, a 7‑figure digital marketing agency that serves dental practices. Shane recounts how he transitioned from a 9‑to‑5 marketing job to a full‑time agency after landing his first dental client through a personal referral in 2015. He emphasizes the power of committing to a single niche, noting that staying in the dental space allowed him to build deep industry knowledge, relationships, and a referral engine. The agency’s growth has been driven almost entirely by referrals and joint‑venture partnerships with consultants, coaches, and trade‑show contacts, supplemented by a podcast that showcases industry experts. Crimson Media’s service package is a bundled offering that includes a mandatory on‑site media day (custom photos and video), website development, Facebook/Instagram/Google ads, and SEO, priced with a one‑time setup fee of $8‑10k and a recurring management fee that currently yields about $90,000 MRR from roughly 80 clients. Retention is exceptionally high (≈98% monthly) thanks to over‑communication, weekly touch‑points, personalized gifting, and clear expectation setting. Scaling the operation involved hiring an integrator and a ClickUp specialist, implementing EOS, and structuring the team to offset Shane’s personal weaknesses. Throughout the conversation, Shane shares actionable tactics for lead generation, client onboarding, pricing, team building, and relationship‑driven growth, positioning his agency as a model for niche‑focused, high‑retention digital marketing businesses.

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