Agencies that just add ChatGPT or Claude won't win. The ones that build repeatable systems around AI, not just use it for faster tasks, will become growth partners instead of vendors. The market splits into three types, and the difference is whether you have a system.
The agencies that win aren't going to be the ones with the most tools. ChatGPT, Claude, Gemini, autonomous agents. It's not going to be the ones that have the most tools. It's going to be the ones that have the best systems. I think the market's about to split and your agency is going to be in one of these three categories: task-based vendor, marketing service provider, or an AI-powered growth partner. The question isn't going to be, are you using AI? It's have you built the system, an intelligent system around it. The old way is AI-assisted. How do we build the website faster? How do we write the content quicker? But where it's headed, based on all of our past experience, based on our knowledge of the niches that we serve, and making sure we're using AI to drive that as well as to improve upon that. So it compounds with every next client that we get.
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