Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

As we enter the holiday season, are you pumping the brakes or are you hitting the gas pedal?

Name: As we enter the holiday season, are you pumping the brakes or are you hitting the gas pedal?
Uploaded: 2025-11-03T18:57:43+00:00
Duration: 1 min 44 s
Channel: Joshua Nelson
Description: In this motivational talk aimed at digital marketing agency owners, the speaker argues that the November‑December period should be a time of acceleration…

3 Nov 2025 · 2 min

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1:44

In this motivational talk aimed at digital marketing agency owners, the speaker argues that the November‑December period should be a time of acceleration rather than slowdown. While many agencies tend to coast through Thanksgiving, Christmas, and New Year, the most successful ones double down, using the holiday season to engage prospects and existing clients who are reflecting on the past year’s performance and planning for 2026. The speaker emphasizes that prospects are actively seeking leadership and strategic guidance at this time, making it an optimal window to position the agency as a solution partner. By leading the conversation, presenting industry insights, and helping clients craft growth plans, agencies can secure new business and close the year strong, creating momentum for the upcoming year. The core call‑to‑action is to “hit the gas” – intensify sales, marketing, and client‑leadership efforts – rather than applying the brakes during the holiday season.

Chapters

It's November, and in your digital marketing agency, now is the time to hit the gas. I know a lot of us kind of during this November-December timeframe, we start to think, hey, you know, it's only a couple weeks left and then it's going to be Thanksgiving, right? Thanksgiving, we take a couple weeks off and we celebrate all the things we're grateful for and we take that time off. And then, you know, right around that next couple weeks after that's Christmas and then New Year. And you know, maybe we'll just kind of take it easy, we'll kind of coast into the end of the year, take it super, super easy. What I wanna tell you is that the most successful agencies I know don't take it easy during this fourth quarter. This is when they go hard. This is when they double down. This is when they hit the accelerator versus the brakes. Because this is when your prospects, your clients, are most likely to be thinking about change. They're looking at the last year and they're starting to think, hey, did I hit my goals? Did I hit my targets? What can I do differently to accelerate my growth? And so whether, whether you start to think about your current client base or the prospects that you want to do business with, now is the time that they're looking for leadership. They're looking for like somebody that can help guide them to the right plan, the right path for the year ahead. And so if you're the one out front leading the way, helping them build the plan, helping them understand how the industry has changed, and you can be the one to engineer that with them, Um, they're much more likely to say, hey, I should probably schedule a time to talk with that agency to learn about how they can help and see if they might be the right fit to help me accomplish my goals in 2026. So now's not the time to hit the, the brakes. Now's the time to hit the gas and accelerate to close the year strong and to create great momentum going into 2026.