Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Be Thoughtful in What Your Audience Wants to Hear | Seven Figure Agency

Name: Be Thoughtful in What Your Audience Wants to Hear | Seven Figure Agency
Uploaded: 2022-10-18T00:00:00+00:00
Duration: 35 s
Channel: Joshua Nelson
Description: In this segment of the Seven Figure Agency YouTube video, the speaker emphasizes that merely having a podcast is no longer enough to differentiate a…

18 Oct 2022 · 1 min

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0:35

In this segment of the Seven Figure Agency YouTube video, the speaker emphasizes that merely having a podcast is no longer enough to differentiate a business in saturated niche markets such as plumbing or chiropractic. To truly stand out, creators must aim to be "best in class" by adopting a strategic approach: selecting a purposeful format, maintaining a consistent publishing schedule, and, most importantly, designing content that directly addresses what the target audience wants to hear. The speaker warns against the simplistic tactic of recording a casual ten‑minute monologue and instead advocates for thoughtful, audience‑centric planning to elevate a podcast from good to great.

Chapters

So, so we've kind of got like good, better, best, best of the best, right? So like if you have no podcast, you're not doing anything. Like showing up and creating content works, but the reality is even in our niches, everybody's doing a podcast, right? There's probably dozens of plumbing podcasts. There's dozens of chiropractic podcasts. So what Harry's talking about here is like to really stand out, you need to be best in class, right? You need to be strategic with the format. You need to be consistent with the schedule. And you need to be really thoughtful about what your audience wants to hear. And it might not just be you hitting record and talking for 10 minutes, but like really strategically thinking it through.