Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Bigger Clients, Better Results. | Seven Figure Agency

Name: Bigger Clients, Better Results. | Seven Figure Agency
Uploaded: 2024-09-03T21:00:05+00:00
Duration: 44 s
Channel: Joshua Nelson
Description: In this segment, the speaker argues that agencies should prioritize larger, established clients—typically businesses generating $1 million to $10…

3 Sept 2024 · 1 min

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In this segment, the speaker argues that agencies should prioritize larger, established clients—typically businesses generating $1 million to $10 million+ in revenue—rather than small, one‑person operators. Citing the experience of Plumbing and HVAC SEO, he notes that working with small operators would likely result in a 20–30% monthly churn rate, whereas serving larger companies yields a 97–98% client retention rate. The core claim is that focusing on the higher end of the market inherently reduces churn, regardless of other operational factors.

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is you think about the clients that you work with, that you could work with. Are you going after the higher side of the market or the bottom of the market? I can tell you, if all we did at Plumbing and HVAC SEO was work with one-man operators, smaller operators, we would probably have like a 20 or 30% monthly churn, just because that's the nature of the beast on that side of the equation. We're working with the larger companies, the million to $10 million plus, Businesses much more established, we tend to average about a 97 to 98% retention, right? And I think choosing to work with the higher side of the market, regardless of the other things you do from delivery, from how you come out of the gates, will absolutely reduce your churn.