Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Build Reciprocal Referral Relationships

Name: Build Reciprocal Referral Relationships
Uploaded: 2022-04-23T00:00:07+00:00
Duration: 57 s
Channel: Joshua Nelson
Description: In this segment, Joshua Nelson explains how generalist agencies can generate high‑quality referrals by first niching their services, which builds trust…

23 Apr 2022 · 1 min

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In this segment, Joshua Nelson explains how generalist agencies can generate high‑quality referrals by first niching their services, which builds trust and forces them to turn away non‑fit clients. He argues that referrals work because they carry inherent trust, and the most effective way to establish reciprocal referral relationships is through reciprocity: an agency should send specific case types (e.g., criminal, bankruptcy, family law) to partner legal‑marketing agencies, and in return receive personal‑injury (PI) leads. The advice emphasizes a give‑and‑take model where both parties benefit from the exchange of leads that match each other's specialties.

Chapters

If you're a generalist agency, everybody wants referrals because when you're trying to close a deal, there's 3 things that you have to worry about. You got to make sure they trust you, the service, and the company. And the reason people like referrals is because they bring with them trust. Well, how do you get referrals? It's by niching And, and the more specific that you niche, it means you're not right for everyone, and, and you're going to have to turn away a lot more people. And the best way to set up referral relationships through reciprocity is to give a lead. Like, you can be a nice guy and, and try to connect with people, but like, if you're sending them business, they want to reciprocate because they want more of that business. So to answer your question in a long-winded way, when we get those criminal, bankruptcy, family law, we send those to other legal marketing agencies In return, they send us pi.