Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Can Old School Marketing Beat Digital? | Seven Figure Agency #shorts

Name: Can Old School Marketing Beat Digital? | Seven Figure Agency #shorts
Uploaded: 2024-07-06T21:00:10+00:00
Duration: 43 s
Channel: Joshua Nelson
Description: In this short, the speaker argues that traditional, "old school" marketing tactics can outperform or complement pure digital strategies for agency…

6 Jul 2024 · 1 min

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In this short, the speaker argues that traditional, "old school" marketing tactics can outperform or complement pure digital strategies for agency owners, especially when targeting a specific niche such as plumbing or HVAC. The core recommendation is to select a niche, become active in its professional community (e.g., join the National Plumbing Association), attend industry events, participate in webinars and podcasts, and execute a focused multi‑channel outreach campaign to the top 100 prospects using direct mail, social messaging, phone calls, and email. The speaker emphasizes that relying solely on digital marketing leaves significant opportunities untapped, and that blending old‑school methods with digital work yields better client acquisition results.

Chapters

Can old school marketing beat digital? Yes, it absolutely can. As digital marketing agency owners, we should be doing digital marketing. We got to eat our own dog food. But the reality is, to get clients directly, the best thing we can do is choose a niche, get involved in that industry. The key strategy for us was to join the National Plumbing Association, to find the events where they're getting together, webinars, podcast interviews with successful plumbing and HVAC companies, and direct outreach to the top 100 prospects that we want to do business with through a multi-channel approach, through direct mail, social messaging, even picking up the phone and making phone calls through email. Old school tactics can be extremely effective, but I think if all you did was digital marketing and you didn't do some of those old school tactics, you'd be leaving some major opportunity on the table.