Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Charge for revenue generated, not tasks completed

Name: Charge for revenue generated, not tasks completed
Uploaded: 2025-10-23T17:01:34+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this monologue, the speaker argues that agencies should specialize in a single niche rather than trying to serve a broad range of industries. Using an…

23 Oct 2025 · 1 min

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In this monologue, the speaker argues that agencies should specialize in a single niche rather than trying to serve a broad range of industries. Using an analogy that compares the over‑extended menu of the Cheesecake Factory to the focused menu of Five Guys, he claims that generalist agencies stretch their teams thin, deliver average results, and fail to capture clear market messaging. He cites data that niche‑focused agencies grow twice as fast and retain clients 35% longer, concluding that clarity builds trust, and trust is the key to scaling an agency business.

Chapters

Have you ever eaten at a restaurant that serves pizza, sushi, tacos, and steak all on the same menu? Chances are the food was probably just okay. Stop trying to be Cheesecake Factory and start being Five Guys. Cheesecake Factory has 250 items on their menu, and honestly, besides the cheesecake, their food is just all right. Five Guys has 5 things on their menu. They do burgers and they do fries and they do them really well. And that's exactly what most agencies are doing for their customers by trying to serve everyone because they stretch their team too thin and nothing gets done on time. They market to everyone, but no one listens because their message isn't clear and the results they get for their clients are average at best, and the numbers prove it. But agencies that specialize in one industry grow twice as fast and retain clients 35% longer than generalists. So the biggest mistake new agencies make is trying to serve everyone, but the ones that serve one niche always win because clarity builds trust and trust scales your business.