ChatGPT ranks local businesses using the same signals as Google: structured data, backlinks, citations, and reviews. A query for "best plumber in Dallas" shows similar results to Google, and you can ask ChatGPT why it picked those companies to reverse-engineer its ranking formula.
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Yeah, if you want to rank well in ChatGPT, you want to do like effective search engine optimization. Like traditionally you set up the website, you optimize it, you make sure you've got your proper optimization in terms of your microformat data. You want to build links, you want to build citations, you want to build reviews. What's interesting, if I go to ChatGPT right now and I say I'm looking for the best plumber in Dallas, it's going to give me some results very similar to what Google gives. And I can ask it like, what prompted you to give that particular set of companies? And it will give you the answers. And so what you want to do, whatever industry you serve, run the same searches you would on Google and then ask the engine, why did it give you those companies? And that will give you the exact formula you want to go apply to get better results for the clients you're going to serve now and into the future.