Digital marketing agencies need both strong results and great client experience to keep clients. Results alone won't work if clients feel neglected, and friendliness without performance won't either. You need both at the same time.
Today I'm gonna dive into the critical aspect of client relationship and account management for your digital marketing agency. So if you wanna retain clients longer, you wanna reduce your churn, you're gonna wanna watch this video. So when it comes to client relationship management, I think it's really important to understand You have to craft a world-class experience, but you also have to deliver results, and you have to make sure that the client feels understood, they feel cared for, that they're met with right in between. I really think there's this balance between delivering results and the client experience and the services that you offer. If you deliver amazing results, but you create a negative experience where they, they don't feel like you care, they don't feel like you're engaging, you're you're gonna lose the client, regardless of how good the results are. On the other side of that spectrum, if you've got great relationship with the client, you're almost like best friends, and you're sending them goodies, and they love you, but there's no results, you're gonna lose them as well.
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