Agencies should use the services they sell, like SEO and Google Ads, on their own business. When a plumber SEO agency ranks for "plumber SEO," prospects see proof it works and trust them more. Practice what you pitch.
I think it's really important that you demonstrate the ability to do what it is that you sell. And so if you're selling SEO or if you're selling Google Ads or if you're selling Facebook advertising, you should be leveraging those same channels in an effective way to attract clients because it shows congruence. And so if in our case, if you type in plumber SEO or internet marketing for plumbers, we come up very strong organically. And a lot of clients come to us in that way because they're like, you know, there was a bunch of people contacting me saying they can help me get ranked, but when I look at them, they don't show up anywhere. You guys came up number one. And so don't be the cobbler that doesn't have he shoes. Apply the strategies to your own agency. That congruence is going to be visible to the clients that you attract and really just going to help the effectiveness of your overall marketing strategy.
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