Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Discounting your services trains clients to negotiate your price

Name: Discounting your services trains clients to negotiate your price
Uploaded: 2026-03-22T16:01:58+00:00
Duration: 41 s
Channel: Joshua Nelson
Description: In this concise business‑advice monologue, the speaker urges agency owners to stop discounting their services. He explains that offering reduced or…

22 Mar 2026 · 1 min

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In this concise business‑advice monologue, the speaker urges agency owners to stop discounting their services. He explains that offering reduced or promotional pricing trains prospects to wait for lower prices or to haggle, which undermines the perceived value of the agency’s work. By keeping program fees firm and non‑negotiable, agencies signal the real costs and profit needed to deliver promised outcomes. The speaker also notes that clients who fight over price are likely not the ideal partners, reinforcing the idea that a strong pricing stance both protects margins and attracts the right clientele.

Chapters

Never discount your agency services. There's a value you bring to the table. And if you're the type of agency that will reduce the price or do special promo pricing, you're training your prospects just to say, I'm gonna wait, I'm gonna wait until they come out with a lower price, or I'm gonna try and beat them up on price. We've always been very firm. This is our program fee, this is how much it costs. And they respect the fact that you as a business operator have certain costs to generate your services and you need to have a profit. And if you can have the backbone to say, hey, it's priced in this way because we know this is what we're going to need to do in order to generate the outcome that you want. Non-negotiable. The clients that are going to fight you on that probably aren't going to be the kind of clients you want to work with anyway.