Agency owners should pick one target market, one way to get leads, and one core offer, then stick with it for a year. Jumping between niches or sales tactics kills growth. Agencies that commit to a single approach through 2024 will see the biggest results.
One target market. Choose one type of business within all the clients you can work with to focus on. That way you can go deep. One lead generation strategy. What's gonna work best for you in order to get appointments and to get opportunities? One conversion mechanism. Sales process to ask the questions, to show the value, to get the business. And then one program. Now yes, you can have an upsell, you can have a drop sell, but just don't have an à la carte, we'll figure it out, we'll customize it for your needs. Build your program, in advance. And many of you might be looking at this saying, "Yeah, I could do that. I could, you know, do one program, one niche, one lead generation strategy." But ultimately, we get shiny object syndrome. Like, we start to think, "You know what? I'll do that, but then maybe this niche doesn't seem so attractive after a couple months or a couple of weeks, and we try another niche." Or, you know, "That conversion mechanism that I was trying with the sales process, not so excited. I'm going to switch to VSLs." The agencies that have the most growth and are going to have the most growth in 2024 will stick with it throughout the course of the year.
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