Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Don't hide retargeting, tell people why they're seeing your ad

Name: Don't hide retargeting, tell people why they're seeing your ad
Uploaded: 2026-03-12T17:01:21+00:00
Duration: 42 s
Channel: Joshua Nelson
Description: In this short marketing segment, the speaker advocates for a transparent retargeting approach in digital advertising. By installing a tracking pixel and…

12 Mar 2026 · 1 min

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In this short marketing segment, the speaker advocates for a transparent retargeting approach in digital advertising. By installing a tracking pixel and setting a recency window, marketers can target recent website visitors with a modest extra reach budget. The speaker emphasizes openly informing users that they are seeing the ad because they recently visited the site, which builds credibility and reduces awkwardness. He suggests clear call‑to‑action options such as offering a free item or inviting the viewer to schedule a one‑on‑one meeting to discuss how the marketer can help improve their online results. Overall, the advice is to be overt about retargeting, use pixel data wisely, and pair it with direct, value‑focused CTAs.

Chapters

One of the cool things you can do with retargeting is be overt with it, especially if you pixel somebody. You can set recency of when they got to your website and put a little bit of extra reach budget behind saying, hey, I noticed you were just on our website thinking about what we can do, and then make your call to action, which might be, you know, get this free thing. Or in a lot of cases it's, hey, let's schedule a time. I'd love to meet with you one-on-one and show you how we can help you get the result with your online marketing. And so don't be afraid to call out you were on my website and that's why you're seeing this ad, especially in digital marketing, because a lot of people don't understand how that works. Your client will be impressed that, wow, you've got that set up. You're doing that for yourself. But it also, it makes it feel less awkward that they just randomly are seeing your ads. You're saying why they're seeing your ads and what their next action should be.