Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Don't Use Your Paid Social Media Ads with New Posts but with Events | Business Growth

Name: Don't Use Your Paid Social Media Ads with New Posts but with Events | Business Growth
Uploaded: 2022-11-08T00:05:36+00:00
Duration: 28 s
Channel: Joshua Nelson
Description: In this segment, the speaker advises marketers to allocate paid social budget toward promoting contests or events rather than simply boosting posts about…

8 Nov 2022 · 0 min

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In this segment, the speaker advises marketers to allocate paid social budget toward promoting contests or events rather than simply boosting posts about new episodes. By driving users to a contest, businesses can collect email addresses, enabling future retargeting efforts. The speaker emphasizes that the choice of social platform is flexible and should be based on what works best for the individual business, and does not provide specific platform tips.

I mean, there are some, some just contest platforms, but honestly, that's where social does come in. That's where we recommend that if you are going to spend some money on paid social to grow the show, we'd say don't spend it on boosting a post to your latest episode. Spend it on like the contest, driving people to that. You get their email address out of it as well. So you kind of get that opportunity to retarget them later. But yeah, so no, I don't have any specific tips there. I think whatever platform works for you.