Driving Client SEO Results with Search Atlas with Arman Advani

What is up, everybody? Welcome to today's special session. We're gonna be talking all about driving client SEO results with Search Atlas. And I think we're gonna get a lot of great insights today on really big picture. How do we, how do we do SEO at scale for our clients? How do we deliver better results for our clients so they stick with us longer, so we can feel better about the outcomes that we're performing for our clients? And we'll be talking about how to use Search Atlas as a tool to consolidate some of the disparate tools you might be using today and kind of be on the cutting edge of some fresh technology that can really expedite your outcomes. Our team moved from, you know, a bunch of different tools to Search Atlas. Over the last 6 months, have worked very closely with Monik and his team over there. And, you know, we had Monik come on and do a session a couple months ago. Everyone got excited. They started using the tool. And the feedback was, this is amazing, but we need some more insights on like how to set it up properly, how to run it, how to leverage it for our client base. And so really excited about going deeper on all of those strategies with you guys today. And helping you guys take advantage of this platform, but more importantly, deliver better results for your clients. And so just kind of to kick things off, I'd love to know, like, if you've got SEO as part of your service offering. I know as digital marketing agencies, we might be doing SEO, pay-per-click, Facebook ads, web development, funnels. But if SEO is a core part of what you do for your deliverable for your clients, just type SEO in the chat for me. Gives me a good sense, you know, or maybe you're just thinking about adding SEO at some point in the future. Alright, yeah, SEO, SEO, SEO, SEO. We got a bunch of SEO experts, world-class agencies in with us today. So we're gonna try and keep this at a high level, make it super relevant, super practical for everybody. Fantastic. I know we got a mix of people already using Search Atlas versus not using Search Atlas. If you're a user, just type Search Atlas in the comments. Just helps us get a sense as well on that front, kind of who's using the technology already. I know a bunch of you guys have already adopted it. Some of you guys have it fully implemented. Some of you have started using it, and you know, you're struggling maybe with some of the application and how to get it to run or how to get it to do all the things you want it to do. Fantastic. So we got, we got a healthy mix in the room. I'm really excited. So I'm gonna, I wanna talk a little bit about how to get your clients ranked and the big picture of SEO, just looking at the 80/20. And then we're gonna talk about how to leverage Search Atlas and technology to do that at scale so that you can deliver oversized results for your clients. And so before we can even talk about that, we should spend a second thinking about if SEO even matters.

Right?

As digital marketing agencies, I don't, I don't know about you, but me personally, I don't care whether it's SEO or whether it's paid ads or whether it's database reactivation. I wanna drive tangible, measurable results for our clients. Just type results if that's how you feel about this as well. Yes, we wanna do SEO and that's, it's cool to talk tech, but it's really about the results. Like we need to be able to take money from our client, leverage our knowledge, leverage our team, leverage our systems to generate results. And results in my mind is revenue, it is profit, it is growth within their business, right? So does SEO even play into that results equation? And I'll tell you that, you know, looking at the data, I really think it does. Hopefully you guys can see my screen okay. But, you know, you might wonder, you know, right now, if you're in home service, I know some of you do legal, some of you do home services, some of you do medical, some of you do— let me know what vertical you serve in your agency. We work with plumbing companies. So right now, if we go to Google and we type in Denver plumber, we've got local service ads at the top, which is a paid play, and then we've got the maps, and then we've got organic. Uh, and really, the, the, the organic listings seem to have moved further and further down the page, right? You got the map listings, then you got the organic listings. And the question really is, maybe we don't even need to worry about it, right? Maybe we should just focus on LSA. Maybe we should just focus on Google Ads. Maybe we should just focus on Facebook Ads. Does it really matter? Thanks for typing in your niche, everybody. That's super helpful. Statistics, even in today's market, are telling us 71% of the clicks go to the top results, right? They go to the maps and the organic listings, not the paid listings. So, and I know you have this conversation every day with your clients. You guys know this, but I just want to kind of reiterate. 67% of the clicks go to the first 5 listings. So, you know, yes, if your client wants to come up and get the click and get the traffic, SEO really matters and it still actually makes a big impact on the results that you generate for your clients. 68% of experiences start with a search engine. 53% come from organic traffic. SEO still drives 1,000% more traffic than other social media. 69.7% of search queries contain more than 4 words, so they're long-tail current terms. And SEO leads to a higher close ratio. These are all stats I want you guys to use as you talk about SEO, as you saw the importance of SEO, as you, you know, determine whether you're gonna continue to invest in technology and invest in a team to get this done for your clients. But I'd say more important than that is we work with several hundred plumbing, HVAC, electrical contractors across the country. and we look very closely at the data, right? And so this is one of our clients, the Meridian Advantage. They're a— okay, what's going on there? Did my— all right, hold on. Cool. I was like worried for a minute that it'll get a little bit of like PSD that someone's like stealing the screen and like about to do something really nasty. So Rebecca, please keep a pulse on that as nobody wants to hijack my screen here. So this is one of the clients we work with, Meridian Advantage. They're based in East Lansing, Michigan. We got them ranked for most of the plumbing, HVAC, electrical keywords, kind of, you know, in the maps, in the organic listings. And the point I want to make is if we look at how much they spend with us, and we track this very, very closely, how much they spend in SEO, how much they spend in pay-per-click, how much they spend in LSA, they spend about $8,000 per month all in. That includes our management fees. We tracked the leads, about 417 leads per month. Averaged out to about $19.32 per lead. And you want to track this kind of data for your clients. But really what I want you to see is we also track where those leads come from. Out of all those different leads, you know, what's from paid, what's from organic? Well, 95% come from organic, which means they clicked in to the non-paid listing, they got to the website, they picked up the phone and they called in. 173 came from Google Maps. So that means they just mobile click to call from the MapListings. And so tracking the results for the client here, if you kind of do the math, 65% is coming from organic. And so as I look across our network of several hundred plumbing, HVAC, electrical contractors, these numbers tend to ring true. Organic is the lowest cost, highest quality lead that we're getting today in today's market. So just type in dollar signs if that makes sense, like you You need to have a great SEO strategy. You need to get your clients ranked. This should be part of your overall internet marketing strategy and investing in technology, investing in team, having this part of what you do is gonna generate a better result for your client. It's also going to make you stickier, right? It's gonna make the client stick around with you longer because they're getting results. It's also gonna make them more likely to refer you to others. It's gonna help you grow your agency, build your confidence, and generate better results. So yes, SEO still matters. It should still be part of the strategy. So the next question is like, how do we do SEO at scale? Right? It's one thing to do SEO for 10 clients or 11 clients, but when you've got hundreds of clients, how do you continue to do all of the things that need to be done in order to get the results for the clients? And so, you know, when you think about it, there's only a finite number of things we have to focus on. To do SEO, right? We've got to do the keyword research. What are the keywords people actually typing in when they need our services? And the beauty of being in a niche, right? And most of you guys with us in this program are in a niche, right? Is that you can really know what those keywords are and you can figure out based on their geographic area, what's the nuance? What are the things that they do? Like within plumbing, there's only so many terms, right? Within HVAC, there's only so many terms. And then we combine that with their cities and we figure out where's, where's the population? What are the demographics? Which of these keywords have the highest search intent? And then we build our ranking strategy around that. From there, we use a Cosmo tool, like it's just a spreadsheet where we can have a big picture view. Like, if these are the keywords, right, then what pages do we have on the website that are being optimized with the title tags, the H1 tags, the meta descriptions? To make sure that we can come up for those various keywords, kind of our on-page strategy, right? And then we've gotta set up our Google Maps listing and make sure it's claimed correctly and that we are generating online reviews and that we're building up the citations. And we use a bunch of tools, right, to track everything and to make sure things are pressing forward. And then from an ongoing basis, we've gotta build links, we've gotta build citations, we gotta build authority for the client, right? You could, you could go super deep on SEO, but big picture, like this is what we have to do for every single client during the launch process and then on the ongoing basis. And then we've gotta be tracking the results. Which keywords are coming up? Which keywords aren't? What additional content we need to create? What additional links and authority do we need to pass in order to get these sites ranked for our clients? And there's a ton of tools, right? I would say the tools that we've used predominantly over the years in our agency to do SEO SEMrush, Majestic SEO, Moz, Surfer SEO to do the content research, Screaming Frog for the on-page optimization and kind of the, the, like, the, the structure of the website, Ahrefs to do the, the backlink analysis and figure out how much competition we're dealing with. Type tools if you've used at least a couple of these tools. Ubersuggest, says Kimberly. Right. I'm sure we can make a much bigger list, but We've all used these tools at some level, and what we experienced was these are all awesome tools. They also come with a, with a fee, right? It's almost like a death by a thousand cuts. There's probably another 15 tools that we pay for every month just because we had them, we signed up for them once, we tested them out. But more important than the cost of each of these separate tools starts to become the inefficiency of setting something up in one tool and then setting it up in another tool and you're rekeying all the data and you're jumping from one platform to the next. And you know, that's why our team was really excited about the transition to Search Atlas because we were able to set the client up and then have all of the, the main functions from these tools in one platform. And you could really go deep with that particular portion. And that helps with scale. It helps not just with reducing the cost of the tools, but with being more efficient with how we operate. So with, with that said, that's kind of big picture how we think about SEO, why we've transitioned to Search Atlas. We are excited about some of the future technology that's coming around with it. But I'm really excited. We, we've got Arman Advani with us. He is the director of search for Search Atlas, been with the company since day one. Monik got an overnight flight that was, didn't work out. And so we're, we're really excited. I think to, to have Arman with us because he's the technical expert, right? He can really speak to the ins and the outs of how this stuff works. So Arman, thanks so much for being here.

Yeah, absolutely. Thank you so much, Josh. I really appreciate you inviting me to the community and allowing me to speak to the group here. Been to a few of your events. I love to listen to you speak, uh, and we love to implement a lot of the best practices from the 7FA playbook as well. So truly appreciate the opportunity, man.

Absolutely. Well, pumped to have you. We've got several hundred agencies on here, all excited to hear. I'm really— what I'd love for you to do is walk them through, like, how to actually use Search Atlas for their clients. And then if we have time, I'd love to also have you talk a little bit about how we can use Search Atlas as part of the sales process to show the gap between where they are and where they're looking to go.

Absolutely. That sounds great. So I'm gonna go ahead and share my screen, guys. As I go through this, I'm sure you're gonna have questions or comments. Feel free to leave them in the chat. I will try my best to get back to them in real time. If not, we can circle back towards the end of the call to kind of go through them. So just a, a super quick background about us. So Search Atlas is our SaaS platform, but the first business that Monica and I started is an agency called Link Graph. And at Link Graph, our initial go-to-market strategy was to be a white label fulfillment provider for other specialized agencies, right? So folks that offered paid media or website design wanted to offer SEO, didn't want to build out a department, so they would resell our services. In building this agency, we experienced the same exact tool bloat that Josh just kind of clearly articulated, right? We had 10 different platforms which required 10 different SOPs, which required 10 different subscription charges, and it became a nightmare to scale as our team grew. Through running this agency and going from a 7 to now an 8-figure agency, we devised our exact holistic SEO playbook that looks at the core 4 pillars of SEO. We have the authority bucket, the content bucket, the technical bucket, and the user experience. If you guys are interested in this, you can go to the website and kind of just check out all the different components and what those mean. But this was the foundation for us to build Search Atlas, right? Essentially taking all the disparate tools that we used to use, all the systems and processes that we were doing manually, and building automations and software to help streamline the efficiency of these deliverables. So the idea behind the AI component of, of Search Atlas is not to replace the human, but it's to give the human the superpowers to be exponentially more efficient with their time and their bandwidth at the end of the day. I like to position Search Atlas as being for agencies by agencies. We have a Frankenstein chart here that quite literally shows you all the different tools that we cancelled and consolidated leveraging Search Atlas. And for agencies, we do allow you to fully white label the platform, host it on your own subdomain, remove our branding and logos for your branding and logos to create that true end-to-end branded experience for your clients. Now, if you guys are familiar with some of these other tools like Semrush, Ahrefs, Moz, etc., they're fantastic platforms, right? But at the end of the day, they are information reporting tools. They don't actually help you physically solve the problem. They help you identify a problem or an opportunity. But the onus of getting the results is ultimately on you or on your SEO team. So we wanted to invert that paradigm and make Search Atlas more of an action-oriented platform as opposed to just here's what's wrong with your site. Good luck. Godspeed. Figure it out, right? So that's really the, the way we're moving is solving problems, not just reporting on problems. Now, before we dive into the actual platform, we post these quite regularly on our socials, but we'd love to just kind of show you some of the case studies and results that we've been able to generate using our technology, as well as some of our partners who have been kind enough to share the case studies that they've been able to replicate using the platform as well. So there are a ton of different niches here, rehab and mental health, really focusing on the Google Map performance in very short time intervals, right? These are not 6-month sprints. These are really 30 to 45 day cycles that we're able to move the maps this significantly. So I'm not going to bore you going through all the nuances of these, but I just wanted to kind of highlight that it's not just about the tool, it's about, as Josh said, the result at the end of the day. That is what we're trying to really move the needle on. Cool. So let's kind of dive into it. And there, there are kind of two components here, right? Search Atlas is the broader platform and Auto is the fulfillment mechanism dashboard that allows you to execute on SEO. But all of the raw constituents from keyword research to backlink prospecting to site auditing to Content Genius, all of those live as standalone tools. So if you don't intend to use auto or leverage the AI capabilities, you can still use all of the disparate parts within the toolkit to execute what you need to do. So if you guys are familiar with SEMrush or Ahrefs, our Site Explorer should look very familiar to you where you plug in any domain, for example, it's our agency brand, and you'll get all of that data that you're looking for, right? The Ahrefs domain rating, the Semrush site authority score, the URL rating, Majestic's Trust Flow and Citation Flow, Moz's Spam Score, Google's keyword data, SpyFu's paid media data. So we're stitching in all of that data so you don't have to go to 10 different platforms, right? This is all going to be third-party data. So you would use this for lead prospecting. You would use this for competitor research. And you can click into any of these modules and get as granular as you want with any of these datasets, both on the organic and the paid media side of things. So top level, you can click into keywords, you can look at organic keywords, paid keywords, you can do all the filtering you're custom to doing, you can look back in time to see historical performance, you can select keywords and either add them to a list to work on for later, you can add them to your rank tracker, Or you can simply say, I've looked at a competitor, competitor's getting traffic for a keyword. I'm not ranking for that keyword. Let me go ahead and create an article or a landing page about that, right? So it's about going from idea to action immediately. You can also get these same insights on the paid level. So you can plug in the Google Ads, look at the ad copy, look at the description, look at the keywords that people are using and what the economics of those are.

Armand, real quick question for clarification as you're going. Jennifer Goddard, one of our awesome members here, saying this is all on US-based level, not on the local level. Is that right?

No. So you can absolutely localize this. So anytime in Search Atlas you see a dropdown menu, whether it's on the Site Explorer, the keyword researching tool, you can always add a micro location and say, you know, I need to get my data for Orlando, Florida specifically. Queens, New York specifically, or Germany, whatever you want, right? So you can localize it on the tool level or within the platform, you can localize it on the account level right here.

That's— I think it's a great clarification because most of us do local SEO, like the local city market.

So, Joshua Nelson, absolutely.

Cool.

So yeah, the Site Explorer is a great tool. If the client's running Facebook ads, you can also— or the leads running Facebook ads, you can also pop those in there. And look at the creative, look at the platforms, and kind of click into the ads and actually look at everything that's going on. So it's a really great tool simply for research purposes. Keyword research as well. So you can use the keyword research tool, plug in a search term. As I just mentioned, you can micro— you can adjust the location to be microservices. You'll get your search intent, your keyword difficulty, your trend line, traffic potential, cost per click, current ads that are running. And again, all of the research that you're accustomed to seeing in whatever tool you guys happen to be using. Here we'll also show you the top 100 search results. We'll show you the domain authority, domain rating, backlinks, the ad campaigns, what those ad budgets look like, what those ad copies look like for the competitors, current ads, as well as buy recommendations and people who are buying these ads. So if you're using, if you intend to use the platform for SEO or paid media research, you can absolutely leverage that. And you can click into each one of these sections and again, use it like the Keyword Magic Tool in Semrush and build lists or add them to your rank tracker that way. We do also have the Keyword Gap tool. So what I do here is I plug in the site that I'm working on, I plug in the top organic competitors. And I'm trying to look at, are there keywords that the competitors are ranking for on page 1 that's giving them quality traffic that my client is not ranking for? So this at a glance helps me understand my opportunities because all my peers are ranking for a phrase. I am not ranking for this phrase. I need to start that. And when you hover over the listing, it shows you the page title, URL, and position. So again, very quickly, you can intuitively see, is this a homepage, a service page, a location page, a blog post? What type of content asset satisfies the search intent behind this keyword that my competitor is ranking for. So you can do that with the gaps. You can also look at the common keywords to identify who's ranking best and what are the keywords we need to focus on. And then you can look at the opportunities. So the gap was saying all competitors rank, but you don't. The opportunities is saying one or more competitor ranks, but you don't. So the opportunities list is typically quite a bit higher than just the keyword gap list. And the unique keywords are the inverse keywords that you're ranking for that your peers aren't ranking for. The other side of this tool is going to be on the backlinks. So if we hit more and go to backlinks, we're going to look at the backlink researcher, plug in any domain, and now you're going to see a lot of Moz-specific data. So the Moz—

I'm sorry, I think this is awesome. I'm glad you're hitting all these points. I just want to answer the questions as they come up so that that doesn't get like stuck in everyone's mind. So Kimberly is asking, when you're looking at the keywords, is there any place that gives you a value of like what that keyword is worth from a pay-per-click perspective as a comparative?

Yeah, absolutely. So in here, in the Keyword Magic Tool, you'll see the cost per click data here and then on the actual keyword level as well. So if we just go back one screen really quickly, we'll see right here the CPC, which is the cost per click, the average, the competitive density, the percentage of clicks that are paid versus organic, and then snapshots of the current ads that are running. And if you scroll further down, everywhere you're seeing a keyword, you're going to see a corresponding cost per click associated with it, as well as all the advertising data down here below the fold.

Awesome. Yeah, I think that, that answers the question perfectly. And then Goliath Team was asking, can you narrow in on the keyword micro location even further than like Orlando and get to like more, more micro, or is that about as close as you can get on it?

Yeah, so it's about as close as you can get. We do worldwide, country, state, city, or county, but we're not going all the way down to like zip code or Queens Boulevard, right? Like, we're not going to go that precise. We're going to go as, as it makes sense, right? Because when you get super narrow, then the data just essentially goes to 0 to 10 for all the values, and it's not really a useful data set. Yeah, excellent.

Sorry, I didn't mean to interrupt, but thanks for answering the questions and keep it going, guys. You know, like the purpose of this isn't just to watch a demo of, of him showing you how to set it up. It's so that as questions pop for you, let's ask them. Let's get them answered.

Absolutely. So this particular tool is the Backlink Researcher. It does also exist in the Site Explorer, but it's a separate dataset, right? So the backlink researching tool in the Site Explorer is largely SEMrush data, right? So if you're looking at a SEMrush site, Explorer and you're looking at the backlink profile, that's what you're seeing here. Whereas in this tool, it's a lot of Moz overlaid with Ahrefs data. So again, depending on which tool you prefer, we're going to present you the data. We don't have a dog in the race of which tool you prefer. We just want to supply data to all, all of you guys. So this is going to show you the historical DA over time, rate of acquisition, top linking domains, new and lost links. And I use this section a lot when I'm doing sales calls actually to kind of show the client like, hey, look at how many low authority backlinks you have. As we go to mid-range or high authority, you guys, you know, really drop off. So let's focus less on quantity of backlinks and more on quality and relevance of backlinks. And this really helps communicate that point very easily. I would also take a quick gander here and see if there are a high count of links with a really high spam score. And if they were, I would go view all spam links, and then I would look at the, the actual TLDs and the domains. And then I would use this report to create a disavow file if I feel that that level of audit is needed. You can also use these two tools. So Compare Backlinks allows you to plug in a site, plug in their organic competitors, and get a visual representation of what your site's authority is in relation to the sites that you're competing against. This also helps on the buying side, right? Especially with, for example, law firms where law firms have a lot of ego. You plug in their site, you plug in their top competitors, like, I hate that guy. What do we have to do to outrank him? This really helps you, you know, bring that to life. And you can also change the chart type from summary to plotted over time. So this way you can show how aggressively the competitors are working on their link acquisition strategy and the client is typically flat in this relationship, right? The next question that people ask is, it's cool that you can show me the authority, but what are the backlink gaps? Like, what are the sites that are providing backlinks to the peers but not linking to us? In which case, we switch to that Link Gap tool. Same idea, we plug in the target site, we plug in the organic competitors, and now we're going to get presented a list of all of the websites that are providing backlinks to one or more competitor, but not linking to the site that you're running the report for. And we'll show you the root domain, the authority of that domain, the Spam Score, and then the link that the competitor has from that platform. The next step here as an SEO would be to export this list and start categorizing these and saying, okay, these are directories, these are partner pages, these are affiliates. And then you're going to be left with guest post opportunities or local news placements, and those would be the ones that you typically want to prospect. Directly.

Armand, can I interject a couple questions?

Absolutely.

So the paid search data, Faye is asking, do you have to have Google Ads account in order to access the data? And I guess it would be no, because you didn't key that in.

Not at all.

Perfect. And then there, there's some questions about how this can replace a tool like BrightLocal. I know you're gonna get into the local module. Feel free to get to that. Don't worry, Brian, we'll talk about that in a sec. I know he's kind of hitting how they do the research here in a logical order, but, but yeah, I'll show that, I'm sure.

Absolutely. I will. Cool. And actually, it's a good point. So one of the big differences about the platform is that we do allow you to connect your first-party data sources, right? So you would connect your Google Search Console plus the Google Search Console of all of your clients. You'd connect your GA4 accounts, you'd connect your GBP accounts, your AdWords and your Meta ads as well. So that way when you're using tools like Auto or using tools like the Content Genius or you're trying to build accurate reporting, you're working off first-party data, right? But everything that I've showed you up until now is assuming that you're looking at third-party data either for client research, lead prospecting, or just trying to build an SEO strategy using raw data.

Another question here from Jennifer was, can you export the, the list? Jennifer, are you talking about the keyword list or which list are you referring to?

You can export everything. Yeah, everything that I've showed you so far, you can export either as a CSV file into a Google Sheet directly or PDF.

Can you show how?

Yeah. So right here for this one, it would just be download, right? Up top, it would be share or export. Here, export. Here, export, right? It's literally just an export button next to each tool.

Yeah, Carolyn is asking, do you have to pay for Ahrefs, SEMrush to get access? No, like this, this tool literally combines it and you don't have to correct me if I'm wrong, Armin, but that's, that's how we—

You're absolutely right. Yeah, it's one subscription to rule them all, right? Even when we're talking about the AI side of things, you don't need to plug in your own OpenAI key or your own Claude key or your own Midjourney key. All of those are going to be internalized in the platform. In the near future, we are going to be allowing you to plug in your own AI keys and, you know, leverage your own subscriptions, but you don't have to do that, right? All of those are baked into the platform by default.

Thomas Eberhardt is saying that he's, he's noticed because, you know, he uses this, but big discrepancy on the keyword search from Search Atlas to like SEMrush or Ahrefs. They find like for certain local keywords, 20 to 30 results on SEMrush, but only like 3 on Search Atlas. Any insights you can share on that?

Yeah, I mean, I would say when we're, when we're talking about third-party data, no, no tool is ever perfect, right? Uh, SEMrush is great at a lot of things and it has its own native gaps. Ahrefs is great at a lot of things. It has its own native gaps. Search Atlas is great at a lot of things. It has its own native gaps, right? I'm not sitting here and saying our platform has the best, most accurate data in the world. Because again, we are shifting away from purely being a data reporting company to being a let's solve your SEO problem company, right? Whereas Semrush, they're, they build their business, they get their loyalty by just having best-in-class data, which is great. We need that data. That data is very important, but we need to take action with that data. And that's really where Search Atlas comes into play.

Awesome. Great. I keep the questions coming, guys. I'll try my best to make sure we answer them because, again, the purpose here is we're all live. We're spending our time to be on. Let's make sure we're getting the things you guys need out of this session.

Cool. So let's switch gears into the content suite of tools. So there are several tools under the content umbrella. The most popular tool is by far going to be the Content Genius. Now, this tool you can use as a manual writing assistant. But you can also and definitely should also use it as an AI-enabled writing software. Now, the precursor step to using this tool before you start writing anything yourself or with AI or in bulk is going to be to create a folder for the client that you're going to be writing for. This way, you're getting hyper-refined content that's contextualized to the brands that you're working with as opposed to just generalized AI content, like going to ChatGPT and saying, what does an HVAC technician do, right? So what you would do in here is you name the folder like Client A, you plug in their website and go through all of these fields about their purpose, the niche that they're in, the audience you're writing for, the search intent behind the content you're trying to create. And you're going to use this field to give it the context about the brand specifically. So company was founded in 2010, we offer these services and this service area, these are the awards that we've won, etc., right? So this is where you contextualize the nuances about the brand that you're writing for. Down here—

Is there a limit to how much text you could put in there? Just, just curious.

Yeah, in the company background field, it's limited to 5,000 characters. Okay.

Yeah.

In the writing section here, you're gonna pick your AI model. For AI writing purposes, we do recommend using the Claude model. It produces more humanistic content with less AI artifacts. So Claude doesn't want to delve into anything the way OpenAI does. Claude is very, very good at creating human content. The tool will support all major languages, so just select the language that makes sense. You can use a pre-canned voice filter like professional, casual, or Baby Yoda, or just hit input custom voice and plug in whatever voice makes the most sense for you guys. You can adjust your point of view. If you're writing for a law firm, you would impersonate a lawyer. Reading levels, you would update that depending on the audience. Request your content line, short, medium, or long. Writing style, you could do things like practical and straightforward, informational and helpful, direct and punchy. It's really up to you. Determine if you want FAQs, and then if you do, if you want them to be short or long. And then, you know, do you want new titles and metas? Do you want to disable short paragraphs? Do you want a key takeaway summary of the article that's being generated? Should we include a table of contents? Should we highlight the NLP entities in bold? Do you want tables, lists, teasers? Do you want a conclusion or not? And then if you're working in a, a space that has compliance regulations or you don't wanna reference competitors by name, you'd plug in those items here so that way the tool cannot include these phrases that you don't want associated with your brand. The image model is coming from Midjourney. It's the latest Midjourney model. And then here you're setting your internal links either as required or optional, and then your external links as required or optional. You will have another opportunity to do this on the article level. This is on the folder level, right? And then again, you're giving it just some background about the company. And if the site's built with WordPress, you can install our WordPress plugin that'll allow you to one-click publish blogs or sync changes that you're making in the writing assistant to the live page on the CMS directly. We did also just release a Shopify plugin that does the same exact thing. And we're working on Webflow next, and we're just going down the list of the top major CMSs and building plugins for all of them. And before you ask, the, the plugins are also white labeled. Absolutely.

Quick, quick question, Armand, here. Someone was asking in the context about the company, are you able to put links to their service pages or anything that they can draw from, or you're just, you're just putting in those 500 characters?

Or 5,000 characters. Yeah. So you're not putting links in this field. In the next step, when you're actually creating articles or optimizing existing pages or rewriting existing pages, that's when you'd start importing the URLs.

Got it. And then there was a question, I would imagine the answer is no, but they, they were asking if there's any integrations so that if the client fills in an onboard form, it could populate these folders potentially with the key details about that client.

Unfortunately not. Well, so, but I can't stress this enough. This folder setup and being very intentional about the fields that you're using here is super important to ensuring you're getting high quality content out of the tool. We've run tests where we've used the folder blank and a well-structured folder and it's night and day difference. And unfortunately, a lot of users are still neglecting their folder. So I'm, this is just like a PSA, set up your folders, people.

The folder is what gives AI, Claude, whoever, whatever it is, the context about that client, enough context to write relevant blog content, service pages, etc., right?

Exactly right. Yep.

Perfect. I just wanna go back to, I think it's this great breakdown of the content tool. There was a follow-up question from Ryan about how you're ensuring that the data is comparable to, you know, like SEMrush. If you're replacing SEMrush, Like, are, what are you guys doing to make sure that yours is comparable?

I mean, we have the API with SEMrush, right? So whatever data we're able to get from SEMrush, we bring it in. And if there's a gap, we supplement it with Ahrefs. If there's still a gap, we supplement it with Google's Keyword Planner. If there's still a gap, we supplement it with SpyFu. If there's still, you know what I mean? Like, so we're looking at these existing companies not as necessarily competitors, but as outlets for us to get better data to improve our products and software, right? But we are getting the data from Semrush for things like search intent, you know, volume, difficulty, and we are overlaying that with things like Ahrefs and Keyword Planner, etc. And the data is only getting better, right? Like as we scale out our internal keyword scraping capabilities and partner with other literally data providers, the data is just going to continue to get better. Yeah. Cool. Okay. So once the folder's set up, you now have 3 options of how to proceed. So when you're writing landing pages or really important blogs, I recommend starting the process with the write yourself. If you're writing filler blogs, just kind of like, hey, I need to get this blog up, it's not super important, you can use the write with AI or the write with AI in bulk. But I typically recommend using the write yourself model. And you'll have two options here. Option one is to import an existing page from a site. So grab the URL and drop it in. And then define at least one keyword the page is trying to rank for. Again, if this is a local service provider, you would hit the dropdown menu. And you would say, you know, this business is based in Orange County. So let me get, let me compare my content to those local competitors. Let me extract the local NLP entities for that specific market to seed into my content. Right? So you would either import a page or you would start a page from scratch by plugging in one or more keywords. Typically, we recommend 3 to 5 keywords per page. So you're optimizing for a cluster of tightly matched keywords as opposed to just one keyword, right? So let me show you guys an example of what this would look like. So in here, I've imported a page and I did rewrite the page using AI. I'm saying, hey, we're trying to rank for local SEO software. If I don't know what my other keywords should be, the tool will suggest keywords right here, or I can hit all suggested keywords. It'll build the report and then it'll show me related keywords here that I would just select and add to my list and say, hey, I want to optimize my page for these other phrases as well. Once that's done, once you've determined your keyword, what the tool is actually doing is it's going to go into Google and it's gonna scrape the content of the top 20 sites that are currently ranking for this phrase. And you'll see we just popped up at position 20 for this because we just started optimizing this page. So here it's gonna present you the domain rating, the content scores of the competitors, all of the schema modules they're using, and you can click into those modules and actually view their schema, show you internal links, external links, heading structures, and word counts. But where the nuance is really happening is here in relevant terms and grids. Where we're saying, look, we've ingested our content, we've scraped and analyzed the content of the top 20 sites. And now we're looking at, are there keywords, concepts, phrases, or ideas, otherwise known as entities, that are appearing in the web copy of the most successful brands that I can empirically see are outranking me in my market? And correlating that back to our piece of content and saying, did we include that entity? Did we hit the right frequency of that entity? Or did we overutilize that entity, meaning we stuffed that phrase, right? And just at a glance, you'll notice that it's not just semantic variations of local SEO software. It's saying if local SEO software is in the center of your Venn diagram, what are the overlapping concepts that Google associates with that seed keyword? And unless the writer or the AI was a true subject matter expert, not all of these entities would be intuitive for them to put onto the content the first time they decide to write that page, right? So this really helps the user understand what needs to go into this page, and it helps the AI extract and implement what needs to go into that page. What you can also do here is click headings outline and view the heading structures of the top ranking sites and understand their information architecture, understand their H1 tags, their H2s, their FAQ strategy. So in the use case that you don't have an existing page and you're trying to think about how should I build my page, instead of you racking your brain to figure it out, you might as well leverage what's already working, right? It's like, like a skyscraper technique. You see something that's ranking, you take it and you improve upon it, and that should help you rank better. So what you can do here is you can take elements from, let's say, BrightLocal. You're like, hey, I really like their top-level heading structures. What is WhiteSpark doing? Okay, let me grab some of their heading structures. What is BrightEdge doing? Let me grab some of theirs. So you're essentially Frankenstein-ing your heading structure based off your peers, right? If that's still too much work for you, don't worry. You don't have to do any of that. You can hit Write with AI. Then you're gonna have 3 options at the top level. Are you writing a blog post, a landing page, or a press release? So say you're deciding to write a blog post. If you have your own outline or an existing piece of content, or you just built your outline, all you would do here is import your outline from the tool into this structure. So now what you're telling the tool to do is take this structure that I've built, but this time rewrite this structure. And when you rewrite it, seed it with those entities that we've extracted from our peers and leverage all the data in my knowledge graph and say, don't include my competitor names, include internal links to my money pages. You can add additional internal links right here. You can have it AI generate those FAQs, write your own, or leverage the people also ask and autocomplete search suggestions to preemptively answer the questions that you know people are searching for. And everything else is set up on the folder level, right? So we're telling the tool, rewrite our page, add entities, and then follow all the context I've given you about my brand and infuse SEO best practices into my content. And if you don't have that outline, like I said, all you'd have to do is hit Build with AI, in which case it would do all that heavy lifting for you, look at the heading structures, look at the search intent, and build a new targeted outline that helps you satisfy the search intent behind the keywords you're trying to rank for. So good.

There's a question here from Faye. What are you, what are you classifying as a landing page? Is this like a landing page you drive paid traffic to or like a service page that's not linked to from the navigation?

No. So in this context, a landing page would be a money page. So that would be a service page, a location page, you know, a solution/service page, an industry-specific page. So for example, if it's an HVAC company, this would be your AC repair page, your AC installation page, your, you know, roofing contractor in New Jersey page. Yep.

Excellent. And then it's, she was asking, does it automatically pull in all our pages links? I think you manually fed it to this.

All of the page, like it, all of the links that are already on the page. Yeah, I mean, so if you import an existing page, it's going to import all of the existing HTML. So whatever's on that page gets presented here. And since you've imported this from a site, if you go to the link suggestions, it's going to give you internal link suggestions here because we're scraping your entire site. And we're looking at, are there blogs? Are there other landing pages? Are there other content assets that should logically be inserted here? And you can either copy and paste them or hit Insert links with AI, in which case we'll build a little overlay on top of your content where we'll give you suggestions for where you can add internal links with one click across the, the site.

Perfect. She said that answered the question. Jess says, when it talks about it builds the SEO best practices, does it tell us what the best practices are? Are we just kind of going off that the, the system's telling us what to do and we should run with it?

Yeah. So it's not necessarily like, it's not going to overexplain what those best practices are, but I can do that, right? What the best practices are, one is going to be really great heading structure. So solid H1 tag, good usage of H2s through H4s. The next is going to be the incorporation of these NLP entities because it's not just about does it read well, but does Google associate it as relevant? Then it would be the internal links that you're infusing all throughout the copy. It would be the addition of rich media assets like images, tables, charts. The AI is creating all of this, right? It's not just a wall of text with no styling, with no, you know, logical page breaks. And then once you publish the article, it's also giving you new metadata, right? So you're like, hey, this is the current metadata. You're like, give me new metadata. It'll give you new title tags, new meta descriptions. You toggle between the ones that you like and you're like, hey, I like this one. Let me update my metadata with that. And then once you actually publish the article or the landing page, then Auto is going to help you wrap the appropriate schema onto this page to really make sure it's, it's perfect.

A couple questions about plagiarism or duplicate content. Are there any controls in here to prevent from that?

Yeah, absolutely. So we have a couple integrations native to the platform. One is with a tool called Copyscape, and the other, we do extensive testing offline with Originality AI and Undetectable AI. So what we realized is if you don't set up the folder and contextualize the content to your brand, then you're gonna have a higher degree of either plagiarized or AI detected content, right? Because it's not contextualized to anything. But just by scanning this, you'll see that the content everywhere we're talking about Search Atlas, Search Atlas, Search Atlas. So this by default is a unique piece of content because it's about us, right? And that's really the difference. So what I want to show you as well is the composition of what these articles look like, right? So there'll be a hero image, table of contents, H1 with an intro paragraph, key takeaways. Everything is going to be talking about our brand, all these internal links, bullets, and charts. So let me show you this organic— let me just Google this. Google organic search bots. So we wrote an article, end-to-end AI generated, one-click published on the WordPress site of Link Graph, ranking organic number 1 for over a year. Zero external backlinks, same exact composition, hero image, intro paragraph, key takeaways, talking about Link Graph, bullet points, internal links, Right? So people say AI content can't rank. I can show you it does. And I can guarantee you that zero humans edited this piece of content. It was generated with AI in bulk and one-click published to the website. Very cool.

Yeah, this is great. There was a question about swapping image. If you wanted to manually place an image, could you do that?

So absolutely. So you can just hit upload an image and you can either drag it from a URL. Or drop it in from your browser directly. You can AI generate additional images, or you can leverage the Unsplash API for royalty-free stock images. So good.

And how does this get to the client's site?

So if it's WordPress, you install the plugin, you say this is the site I want to post it on, toggle, say draft mode, publish, blog post or landing page, permalink, author, category, publish post. Easy peasy. If it's not a WordPress site, you can either export this as a brief, in which case it'll give you all of the data and all of the nuances, or you open it in Google Docs, or you hit download as HTML, in which case we'll literally give you an HTML file that you will then be able to drop into any page builder you want.

Yeah, but most of us, you set up the WordPress plugin or the integration, do the research here, draft it here, and you're just not logging into each individual WordPress site. You're pushing it live straight from Search Alice.

That is correct. Yeah. And there are project management capabilities in here as well. So if we go back one screen, so every article you would be able to assign it to a folder, right? So client A, client B, client C. You have a status of not begun, in progress, or needs to be reviewed. So maybe you AI generated it and now it needs to be reviewed. You'll then either assign it to a team member or a client, and you'll set a due date of when that review needs to be completed, in which case an email gets sent and says, here's an article, here's a direct link to it, review it, edit it, mark it as complete when you're done so we can, you know, get it published. So good.

And this is just the content piece. So you, like most of us, were using either just manually figuring this stuff out and putting it into WordPress with some type of plugin, or we were, if we're a little more advanced, we were using Surfer SEO to do this similar type of thing. The beauty is you're doing your keyword analysis, your rank tracking, and your actual content generation right here within one platform. Hopefully you guys see the benefit of not having this in multiple different places, but having it all centralized just for the efficiency for the team.

Absolutely. And we do have some tools here that help you come up with content strategy. So the topical map tool and the content planner. So the topical map tool, you give it a raw keyword like enterprise SEO software. And it'll build you hundreds of related subtopics and potential blogs that you can write. So let me switch over to the table view here. We'll say related to enterprise SEO software, you have the concept of technical SEO audits, of keyword research tools, of content optimization strategies, backlink analysis, etc. So what you're doing here is reviewing the category, the keyword, the title, selecting the ones you want to create, and then either generating the full article or just generating the heading structures and having a team member write the rest, right? And then once they're generated, you'd one-click publish them to WordPress. So this helps us create 3, 6, or 12 months worth of content plans for our clients on day one. So this way, our writing team and our content team can just blast through this and get ahead and not always be at the mercy of, okay, I need a topic, I need a keyword cluster, etc.

So good. There's a question here about tagging and categorization within WordPress. You can toggle your categories and things. Any function for that inside here?

Yeah, absolutely. So it's, it'll, it'll map to whatever category tags are associated with the CMS that you've installed or with the WordPress site that you've installed this on. So say, for example, I want to publish this on random site here. It'll say, do you want to plug in a URL? Do you want us to create our own? Who's the author that we should attribute to this? And then what are the categories that this should be nested under based off of what exists in the CMS?

Super good. And then there's a question around how to avoid keyword cannibalization. As suggested, keywords may rank, may, you may be used to rank another page of the same website.

Yeah. So that would come into when you're actually looking at the performance data in Google Search Console. There's a whole report specifically for keyword cannibalization and things like that. I will get to that, but just looking at the audience and looking at the time, I do think you guys want to focus a little bit more on the local SEO side of things.

Yeah, that'd be, that'd be great. Brian, Brian Stierman does have a question. Does this push to something like Elementor? That isn't Elementor part of WordPress, Brian?

Elementor is a page builder in WordPress. Yeah. So one, one caveat for the one-click publishing, the real intention of it is for supplemental content like blogs and guides, because typically those templates are standard templates, whereas homepage copy or sometimes solution pages, for example, can have very nuanced like div tables and custom designed elements and side-scrolling modules. So it's hard to one-to-one map an article into a custom-built theme or page. So I would recommend using the one-click publishing for blogs and resources and very simple landing pages, but not for super complex landers. I would instead export the HTML and then map it a little bit on the manual side there. That makes sense.

I just want to say, Oman, I really appreciate the fact that you're getting in and actually showing us the tool and the technical, you know, like, I like it, guys. Give us a yes in the comments if you like the fact that Armand's showing us how he's using it. I really, I'm enjoying this. So thank you.

Absolutely. My pleasure. Cool. So we can hit the local SEO button here and there's going to be a suite of tools. Again, everything that I've showed you so far, all of this stuff is incorporated into Auto, right? So you don't have to go tool by tool, section by section, but I'm just showing you guys that all of these tools and workflows do exist in a vacuum. But do also get incorporated into the broader Auto ecosystem. So here, if you've connected an email to the Google Integrations tab, then you can just import all of your GVPs in one click, right? You have hundreds or thousands of GVPs, hit select all, bring them all in, easy, right? Or you can search by business name, by place ID, or business URL. Once you conduct the search, We'll drop a pin on the location for the business. So let me go back one screen. So look, the business is here. Then you're going to decide, do you want a rectangle grid or a circle? If you want a rectangle, it'll look like that. If you want a circle, it'll look something like this. Then you'll suggest your radius. Maybe you want to do a 10-mile service area and then your refresh cadence. Run it once if you're doing this for prospecting, run it daily, weekly, biweekly, or monthly if it's an active client. And then you're gonna set the time of day you want that report refetched, because if you run the report at 3 o'clock in the morning and the business is closed, Google's gonna lower your ranks, right? So you want to make sure you're reporting when the business is open to give yourself the most accurate results. If it's a service area business and it's not a physical location, just move your pin wherever you want it to be, right? So you can adjust where the map is. You're like, hey, actually, we want to look at it over here or over here. So you can adjust the lat longs just based off of where the business is and what makes sense for your specific use case. Once you run a report, it's gonna drop a pin and just show you where you're ranking in that local market. You can hit compare dates and you can look at how rankings have been changing over time. And depending on the refresh cadence, you know, you'll just be able to see side by side before and afters in one simplified view. You can also click into the pins, any one of these pins, and see who you're competing against. And then again, click compare and look at your maps versus your competitors' maps. I use this particular report more on the sales side of things, right? Where I'm looking at a lead, lead is ranking terribly, their competitor's ranking number 1. Even the average business owner knows red is bad, green is good. Very visual, very easy to understand. And then when you do click in here, you are also able to see, well, what's their rating? How many reviews do they have, right? So you can get some of those insights here as well, and you can hit view on Google to go check out the competitor immediately. Cool. Okay, now all of these other tools are going to be better viewed in auto, but just at a glance, we have the local citations. So this is something that people use tools like BrightLocal or Yext a lot for. Where you're building local business citations, but you're paying every month to keep them live. We don't do it that way. We say, hey, these are the major data aggregators and directories, select all. It's a one-time cost of $100. If you have an auto subscription and Hyperdrive credits, you can apply those Hyperdrive credits to use this as well. And it's based off the GBP. So you just say, hey, that's the business and that's the location, hit continue and confirm. And then it'll build the citations and report on it the same way all the other tools do. You can export everything, whatever you want. But we're just not going to charge you every month for those citations the way the other platforms do. Now, these are the major citation networks, whereas other tools like Yaxt, BrightLocal, etc. will have additional citations or additional directories that we don't have, right? They'll have niche-specific directories. Microdirectories in different local locations. So if you're still looking for that, by all means, use those tools. But these are the core. And if you select all of them, you typically get about 150 citations through the end of this, going from Apple Maps all the way down the list.

A couple questions here on like the heat map. So this is something you'd see in like Local Falcon, BrightLocal, these local tools is great for displaying where they're ranking versus their competition. Does it have any component to say, here's what you need to do with your local listing to improve the rankings?

Not yet. That is coming very soon though. That is something that we've been working on extensively. I've done a lot of product scoping on that specific use case, and it is coming very soon, but it is not in the platform quite yet.

Jackie's saying if they already have these citations, because usually you've got a listing, does it detect that or is it just going to create a duplicate listing? How does that play?

So if the citation exists and the information on the citation matches with what you've submitted in here, it'll omit it because it says the citation's there and it's perfect. If it's inaccurate or what you've entered in the platform is different than what's on the listing, it'll update it. And if you don't have the citation, it'll just build you a new one.

Got it. Jason, Jason's asking how much quote for local heat map. Jason, if you can unmute, I don't know if I understand the question. But I do want— I'd love to answer it for the rest of the group.

Oh, perfect. Citation tracker to say, here's the list of citations where you're either visible or not, and your NAP is inconsistent on one platform versus another, you know, another listing. Yeah. So that's like the citation audit tool. That's like typically the precursor you run before building your citations. That is not in the platform. It will be in the platform soon. But it's not currently there.

Well, a couple questions on, on like the credit system. I know that it varies based on plan, but if you're running these, these grid searches, can you walk at a high level through kind of how the math behind that works?

Yeah, so, and we actually present the math in, in here directly, right?

So cool, cool, cool.

Go back in here. So say I'm trying to run test, or even if I have this here and I'm like, hey, I want to edit this. And if you're making adjustments, it's going to say this is how many quotas you've used, this is how many quotas you have, and based off the adjustments you made, this is how many quotas it's going to eat up the next time this report runs, right? So if we adjust this and we say let's go 10, And let's go 60, and we say run this every 2 weeks. Now it's going to say you've used 47 of 53,000. Next time you run it based off these parameters, because you're running it every 2 weeks, you're going to use 264 quota. For context, the Pro plan that we run, which is the white label plan for agencies, it comes with 13,500 monthly quotas that reset every month. But if you need additional quotas thereafter, it's an easy top-off, or we can easily scope something out for you. We do not try to nickel and dime people for quotas. That is not our philosophy. We are extremely generous when it comes to quotas across the board. Oh, that's good. If you need a little bit more on one tool here or there, just, just let us know and we'll take care of you.

Excellent. Yeah, I think that answers that question. Cool.

Okay. I do got— I do want to show you guys the report builder as well. So I know a lot of people are still using Looker Studio reports or Agency Analytics or hodgepodge things from different platforms. So what you can do in here is you can connect your datasets and pick what you want in here, right? So Site Explorer, Auto, whatever Auto's doing for you, Google Analytics 4, Search Console, Facebook Ads, Google Ads, Heatmap, Local Rank Tracker, Google Business Profile, all of that. Adjust your date ranges, set your scheduling for email frequencies, build your own layout or apply a default layout. Everything in here gets accompanied with an executive AI summary that explains what is happening in this module in plain English. So you or your customer success team does not need to explain it to the client, right? Here's the executive summary of all of the modules. And then as you go through it, your auto report card before auto, after auto, Google Analytics, here's everything that's happening with an AI-powered summary. Again, just telling you what's going on. You can scroll down, look at key events, look at all the conversion behavior. Then you'll have your Search Console, again, another summary. You'll have your site-wide rank change, your keyword rank tracker for manual keyword rank tracking, competitor visibility reports, Facebook ad performance, again, with another summary. And you can dive in super deep here. Google Ads, another summary, dive in as deep as you want. Impressions here for search. And then for the local heat maps, you can plug in your keywords and adjust the time. So you can say month 1, month 2, month 3. This is how your maps change over the duration of this project. And then bring in your, uh, GPP for impressions, clicks, direction requests, click-to-call. And again, every module has an executive summary. And you can customize these, right? So when you click into them, and you hit configure, everything becomes perforated because you can, you can drag items, you can delete items, you can turn on modules, turn off modules. You can also, if you hit custom, you can add a custom text or custom line, in which case you can iframe another report, link to another report, add an image, type in a quick message. You can delete sections, really whatever you want to do. And each module in here is going to show you the metrics you can plot into the tool. You're like, oh, I need a report on key events, drag and drop, you have key events right there, right? So it's very fast and it's super responsive. We are gonna be evolving this, right? We started with first-party Google data. Next, we're working on call tracking metrics, CallRail, JustCall, all these other things to incorporate into the platform. But again, we're always starting with the most ubiquitous tool or platform and working our way down the list. That's just always the philosophy.

Yeah, this, this is awesome. And, and somebody asked earlier, is there a way to report and give it like in easy to understand terms? And that's the idea behind the AI summary to kind of turn all this data into a story that's like, hey, here's the main things that happened.

Exactly. And now what we're working on for agencies specifically is portfolio analytics, right? So for example, at Link Graph, we have 300+ unique businesses that are working with us plus all these agencies. So we have AI summaries for all of the reports and now we're gonna have an AI reviewing the portfolio and letting us know which clients are in the red, which clients need more TLC, right? So this just helps us manage our portfolio of clients a whole lot more efficiently.

So that is a feature that we're all super excited for because, you know, that's gonna be a game changer to be able to look over the entire client base when you've got hundreds of clients and be able to see the trends, see the opportunities, and then spot the red clients. Hey, this one needs a little more attention. Jackie's got a question. Can you add the client's logo individually? I think, I think it looked like you were moving some blocks around. It looks like that would be possible.

So the logo here, this is pulled just based off the site. So whatever site you're looking at, it's just gonna grab their homepage and their favicon, right? So it's automatically mapped. This is just a subdomain, which is why it's a placeholder favicon. But it would be the screenshot of the homepage plus the favicon of the site that you're importing. In terms of sharing these reports, you can either share a public URL. So if you're on a white label account, that would be a URL with your agency name. The user does not need to be logged in. They would just view the report as a standalone report. They can't edit any of the modules. You can iframe this report into another platform or onto a website if needed. Or you can download it as a PDF, and I'll just do that really quickly, and it's going to be non-branded, easy to digest, all the same modules presented to you just in a, in a PDF format. You do also have the option to create child accounts, so each client can have their own login credentials. They can check their order history, check their reports whenever they want without being exposed to what anyone else is doing within the agency account.

Love it. Greenville Scott is asking, can we connect GHL call reporting? Sounds like that's a no for now, but you guys are working on maybe the high-level, what converts GHL call tracking. That would be an amazing next, next step.

Absolutely.

Yeah. Abby is asking, is it possible to add and show different metrics data for Google Analytics in the report? Like, can you choose within Analytics what you display, or is it just gonna show raw?

So absolutely. So here, this is the full report. Right below it is individual reports. So then if you just want Google Analytics, select the property, select the date range, whatever you want, and then plug in whatever metrics you want from here, right? And turn them on, turn them off however you need. And then even on the full report level, when you hit configure report and you go to layout, say create your own layout. And then for analytics, these are the metrics you're able to bring in or out. Same thing for Search Console, same thing for Facebook Ads, same thing for Google Ads. You get to pick what gets included based off what makes sense. Awesome.

I think that answered that question. Does it display specific keyword gains including geo keyword gained? Or is this in Google Search Console data only?

Yeah, so the Google Search Console tracks all of your keywords immediately, right? But the Keyword Rank Tracker, so we go into the Keywords tool really quickly and then we go down here to the Keyword Rank Tracker. You would need to build a report. So you'd plug in the site, say this is, we want to track the entire domain or just this page. And then again, you'd set that precise micro location because Google Search Console only does worldwide or country-level tracking. The local heat maps is great, but it only tracks map packs. This tool here tracks organic SERPs in whatever market you've specified, right? So you would need to build this and then add it to the report builder. And that's how you get the localized rank tracker as well as the competitor visibility report.

Got it. Great questions, guys. I do appreciate all these questions. I'm trying to make sure I don't miss anything. But I think there was an important question here from Mike. He's saying if, like, so I think this is a big question from the last session we did with Monik, which was, especially with auto, if we take the pixel off, does all of the website changes go away? What's the latest on that?

Yeah. Okay. So let's look at that really quickly. So this is auto. This is a test project. I'm gonna run through super fast how this works. You create a project in Search Atlas, you come in here and you're gonna take this little line of JavaScript and you're gonna add it to the platform. Works on any CMS and custom-built websites. You're gonna configure your AI settings for your, you know, model. You're gonna configure your quota consumptions and throttle or de-throttle different suggestions based off what makes sense. Your crawl frequency, all this fun stuff. You're gonna connect your Search Console, connect all the Google Business Profiles that make sense. Build a knowledge graph about the business, business info, top pages, refine the keywords, connect your socials, authors, images, videos. Then you're ready to use the tool. Since it's powered by JavaScript, if you remove the pixel altogether, yes, all of the on-page work will get removed. All of the off-page work will stay. If you leave the pixel on but want to stop paying the subscription because the client canceled or because you just don't want to pay the subscription anymore, these 3 dots here, freeze this site, right? So what this is gonna do, you just hit deep freeze. Right now it's for free. We're not gonna charge you. In the future, it's gonna be a $99 fee to freeze the site. But what this does is it freezes all the page modifications you've made to that site up until the freeze is enabled. And it just prevents you from deploying new page modifications going forward. So in this context, as long as the pixel is on the site and the site is frozen, You don't have to pay for it. All the work you've done stays in perpetuity. If the user removes the pixel, yes, the work will go off, right? Because that's just the way it works. But what you can do is download the changes that you've made and apply it to your CMS manually. What we are working on is updating our WordPress plugin as well as the Shopify plugin that we just released to make auto native to the CMS. So you don't have to—

So it actually is hard coding it. That'd be— I think everyone's like, Please do that. That would make everyone feel great. Yeah.

Exactly.

I get the JavaScript because it's, it can be ubiquitous. You can use it anywhere. But in a sense, most of us use WordPress. If we could have it actually log into WordPress and make those changes, that would be killer.

We just released this on, on Shopify, right? So it is the full functionality of Auto and the one-click publishing and everything, and it's on Shopify. We're about to release a new version of the WordPress plugin. It's called MetaSync. Right now, the WordPress plugin simply supports the one-click publishing and updating of content and basic on-page SEO. But the next incarnation of this is gonna be an end-to-end auto-admin native to WordPress. And our goal is not to stop at JavaScript, right? It's to go platform by platform and building the formal plugins for everything.

So good. And so, Mike, I'm glad you asked that because at the last last time we did this session, that was the big, oh no, like we can't, we can't do that because if the client cancels and we turn off the subscription, now they've lost all their SEO and we look like scumbags, right? None of us want to look like scumbags. We want to do the right thing for the client. I think Monik and Arman and the team took that and they're like, okay, let's, let's come up with a solution. And that's the deep freeze really solves for that where you don't have to continue to incur the cost and anything that auto has deployed would remain.

Exactly.

Pretty, pretty awesome that you guys did that. April's saying, going back real quick, April's saying that on the AI-generated summary, she doesn't see that as an option. Is that something new that's maybe in beta that hasn't fully rolled out?

Exactly. So it's scheduled to be released next week. We're doing our final testing, just making sure there's no really wonky, like, what is this AI saying? You know what I mean? But we've, we've been testing it all month. It's looking really good. So we're confident we're going to be releasing that module next week.

So good. And so Scott's asking as it relates to the reporting, since we can't pull in automatically CallRail or whatever call tracking system we use, is there an option to manually maybe put that type of data somewhere?

Yeah, exactly. So that's— I kind of alluded to that as well. So if you're in here, you go configure report. Layout, create your own, confirm, add custom text, drag. Then here you can either manually type it, you can provide a link, you can provide an image, or you can iframe another report into this little module here.

So that'd be a way to do it, Scott. Yeah. Awesome. Asking, can we track specific zip codes for keywords like what they show in SEMrush?

So tracking keyword rankings on the zip code level? No. But you can track it on the city or county level for sure, but just not on the zip code level.

Quick question on the WordPress plugin from Jennifer. You know, we're all focused on site speed. We're all focused on, you know, that they were concerned that the WordPress plugin looks a little heavy. Even in the current state? And like, once we get the Auto 1 out, like, how are you guys gonna try and navigate the, the functionality without bloating the website?

Great question. So the, the current WordPress plugin, just to be abundantly clear, all it's doing is it's taking an existing page template, like a blog template, and it's putting in the content into that template and publishing it on the site, right? So the speed is gonna be dictated by the how well-built that template is, and it's gonna have nothing to do with the plugin whatsoever. In terms of Auto and the way it works. So Auto is the AI that's recommending something, right? The human is the QA layer that says, does this recommendation make sense? And the system or the platform is the mechanism by which those page modifications are deployed. But all of the compute, all the calculations of new page title, new schema, etc. All that happens within Search Atlas. All the pixel is doing, or the plugin is doing, is injecting the page modifications onto the site. So it happens lightning fast, under 200 milliseconds, right? So whereas if we were calculating the fixes as we were deploying them, absolutely, it would take forever and it would slow down the site. But it, it's, that's not how it works. All the compute's happening here. All the pixel is doing is injecting values. So it happens super best.

So good. Scott says, this is an amazing walkthrough. Thank you so much for doing this. Faye says, so we need Search Atlas and Auto for all our sites if we're doing SEO? Question mark. I guess the question is, do you have to put it on all your sites?

No. So the idea is, so everything that I've showed you guys today, we didn't even look at Auto, right? Like, we didn't even look at Auto. So you could, in theory, run your whole agency in just the Search Atlas platform and never touch auto once and do everything I just showed you, do it manually. Right? But really—

Yeah. So what he, what he focused on so far was using it to replace the tools like we've always done. Right? We've got 6 different tools, but the beauty is with Search Atlas, you can do it in one. You got the efficiency. You've got it all in one place. You've also got the integration with WordPress to push your stuff manually. The other component, which is the really sexy thing that everybody is excited about, is the automation with Auto and using AI to look across all these variables and have it automatically deploy. We don't like— sometimes we don't want people to feel like they're buying that and it's like a magic button and like they don't perceive the value of everything Search Atlas is in the absence of that. Armand, do you have time? I want to be respectful of your time.

Yeah. I've got another 15 minutes or so. I have a— yeah, about 15 minutes I can get through.

This is awesome. We've still got hundreds of people hanging out. I'm getting value. I know they're getting value. So let's squeeze every little drop out of this as we can.

There are a couple items.

Jennifer wants to clarify. So to be clear, the auto part of the plugin is coming soon or it's here. It's coming soon. Right now you got a JavaScript. You can deploy auto through the JavaScript. They're working because they've recognized it would be better for all of us that use WordPress to have the plugin actually go in and make those changes inside WordPress. That's probably a pretty heavy ask. I'm not sure The like timeframe, how long do you think out that is?

Our goal is end of year. It might be a little bit sooner, might be a little bit later. But one point about that, so everything that we do in terms of feature requests, new modifications, etc., we're crowdsourcing that with our community, right? So we'll say, look, come in here, submit an idea, tell us what you want about it. Someone posts it, the community upvotes it, And that's how we prioritize what we work on. So last 2 months ago, everyone was like, hey, I want to be able to freeze it. We said, okay, got a lot of upvotes. So we enable that, right? So everything, it goes from like under consideration to in progress to QA testing to then launched, right? So this is our—

type WP in the comments if you feel like that would be a huge thing that we want to upvote in the Search Atlas process. I think you're gonna get a lot of WPs like, I don't know, where do we vote on your platform?

Absolutely. Now, one thing I wanted to show you guys is the site auditing capabilities, right? So if we go in here, so you plug in a site that you're trying to work on. So let me just grab a URL. And you set a couple parameters, right? First, you're gonna say, how many pages do you want to cite? So say we crawl the whole site. If it's an active client, you'd run the crawl weekly or monthly. If it's for prospecting, you'd just run it one time. And you can adjust your user agent and your crawl speed here and crawl it however you want. Once the crawl is done, you'll land on a page that looks like this where we're gonna be tracking your health scores over the crawl frequency that you've indicated. If you hit this button here, export to docs, it's gonna give you a detailed written summary of all of the issues discovered in this crawl. We're gonna show you a high, medium, and low priority. We're going to describe what was found, how many pages it impacted, what that issue is, how to fix it, and then a supporting resource in case you have no idea what we're talking about, right? So this helps the average person understand priority of technical debt and how to fix the issue. All of these issues are going to map to the issues tab. So as you go through the issues tab, you'll say, okay, where are my redirects? Where are my broken external links? You'll click it, description, how to fix, supporting resource. This page has this broken link, right? And the old school way of fixing this is to export, assign it to a developer, assign it to a technical SEO, and hope they get it right in a timely fashion. What you could also do really quickly is set up email alerts. So every time an audit's done, you can have it get sent to you, or you can customize it to say, don't notify me for every nook and cranny because I don't care about most of this stuff. Only notify me for mission-critical things that impact rankings. So if I forgot a canonical tag, assign that to Arsalan because he's responsible for fixing it. So every time that specific issue comes up, that team member gets a notification that they need to take an action, right? But everything in the site audit will map one-to-one to everything in an auto project. So you can fix it the old way or you can fix it the new way. With Auto, there is this button here that says I'm feeling lucky where it says deploy all and just pushes all this stuff across the board. Never use that button, right? That is a marketing strategy.

You're not feeling that lucky, right? Like use a little bit of like, you know, your expertise to monitor this stuff.

Exactly. Like do not use that button. That is a marketing strategy. One-click SEO. It is clickbait. Don't use it. Okay. Unless you're a super small business owner, you're like, look, I can't, talk to an SEO, I can't do anything, and AI is going to do a better job than me anyway. Fine. God bless you. But most people are not going to use that. Now, again, just to recap, Auto is trained on first-party data, Search Console, Google Business Profile, user-submitted data from the Knowledge Graph, and the content folder that you've built about your brand. It'll then present to you recommendations and start with the basics like title tags. This is a test site, by the way. So it's gonna show you the URLs, it'll show your current title tag, it'll give you a new suggestion. If you don't like the suggestion, AI generate a new one. If you still don't like it, edit it and change it to whatever your heart desires. Once you're happy with it, hit the save button and then deploy that change. So I'm gonna show you this in real time. I'm gonna roll back a change. So I rolled that back. I'll open up this test site. And you can see here the title tag just says Contact Us Bookmarkshare. Right? Now I'm gonna go back in here. I'm gonna say auto suggested this. I'm gonna hit edit. I'm gonna say hello 7FA. Save. Deploy. Notification change is enabled. Reload the page. And boom, our new title tag is propagated, right? So that is what we're trying to do here, right? We're not trying to take away the strategy. We're trying to take away the grunt work. We're trying to free up your bandwidth so you can work on more elevated items and get more efficiency out of each internal team member so you can move faster, your clients can get better results, and you can increase your profitability. That is what the platform is all about. It's not about a magic wand and saying, solve my SEO, I don't want to think about it. You could use it in that way, but you're not going to maximize the results. The right way is still think about what you're trying to accomplish and how the strategy works. But use this to get all of that time back in your day. That's what it's about.

So, so powerful. I mean, you think about the way most of us do this, right? We've got an SEO director, a bunch of SEO team members, some people focused on on-page, some people focused on off-page, some people focused on local SEO, and they're running these various tools, right? In the past, we'd have like 6 different tools running. And for one of our team members to work on a client site, They'd have to do hours of research to come up with a list of things to change. They'd have to manually log in and go deploy those changes, mark that it was done, track it somewhere. Like, the idea here is you've got it all in one platform. You can track it there. And then you've got AI making intelligent suggestions based on the data that it has because you fed it all the data and comparing all of the top-ranking sites that you're competing against on behalf of your client. And you can get so much more done in such a small window of time, which again, again, the whole point is improved efficiency, getting more done that's going to actually move the needle for the client while maintaining, you know, profitability.

That's exactly right.

Yep.

And, you know, I know we are strapped for time, so just a couple high-level items about this. The technical fixes, in my opinion, these are table stakes for any SEO tool. Titles, metas, alt text, heading optimization, canonical tags, basics. We all get this. As we scroll down, it becomes more nuanced. Things like internal linking opportunities, things like NLP schema, question and answer schema. There's all these things you can inject immediately. Here, the topical map tool that I showed you from the other platform or from the other content tool also exists here. So you can come into it, click here, pick the articles you want to create, drop it into the AI folder you've set up, and deploy all of that content onto the site. But I do want to show you guys the GBP module specifically. So—

One real quick question on this topic, because I know that there's a couple questions here on it. I know we don't have much time, but if they've got Rank Math, Yoast, other platforms running on WordPress, but then they put the JavaScript and they deploy these changes, how does it interact with that? Does it override it? Does it like compete with it? Yeah.

So it overwrites Auto comes first. Whatever's in the backend, whether it's manually coded, Yoast, Rank Math, all-in-one, we override it. Our value is what gets presented. Yeah.

And then just be aware if you've got geocaching, if you've got caching on your site, just, just, you know, check with the tech team because there are some things that can interfere with the way that the, the JavaScript gets deployed.

Correct. Cool. So on the GBP side of things in here, you can bring in as many GBP as you want. Adjust your locations as needed. We show you all the values and we allow you to optimize them directly in the admin. It syncs the changes to the GBP and then you can lock the GBP so no one else can undo the work that you've done, right? So it's really great, very simple. We do have the GBP post creator as well. And the idea here is select the business. So one website can have 10 GBP, no problem. You just select whichever GPT makes sense. Then you say, look, I want to create 3 months worth of posts. We're going to do updates, we're going to post them separately. The first one will go live today, and then we're creating a drip sequence of every 3 days or every 7 days a new post gets released to that profile. Then we can either AI generate the image or upload our own, and AI write the content or write our own. So say we select write your own for everything, it'll then open up an editor where you can upload your image, plug in your description, set your call to action, adjust your page, adjust your schedule date, So again, this is something that our team would do manually every week for every client. And now we say no, spend 1 day, create 3 months worth of posts, autopilot, and move on, right? That's the idea here. Similarly, you could do the same thing with question and answers. You can either do 1 question or bulk questions, AI generator, write your own question, answer, post time, and it'll schedule those out for you. And then on reviews, it'll bring in all the reviews you have. So you can either manually reply to them, AI reply to them, or set up conditional logic. So if a review comes in and it's 5 stars, auto reply with AI, or create a reply with AI, but let my team approve it before we reply, or use a static template and say, thank you so much for your glowing review. We appreciate your feedback, right? So just taking this off your plate because it's important, but it's time consuming and it sucks doing it manually across hundreds of accounts. So let's let an AI take over, but let's not give it carte blanche to do what it wants. That's the thing, right? Like the AI guides, but the human has to QA until AI has become a whole lot better and we have that higher confidence interval. But I don't think we ever will because as humans, as SEOs, as marketers, our competitive edge, our strategy is really what sets us apart and we don't want to lose that. We just want to accelerate that.

What's crazy is there's, there's platforms that we've paid for that charge almost as much as what we pay for Search Atlas just for that function, right? Just to enable the, the GBP posting and the automation of reviews to, to Google posts and reviews. So much value. And I really love the way that you've explained this for us.

Thank you. And yeah, this item here, this, I love this item and this was built by popular demand because we have a lot of agencies who have a lot of clients that aren't paying them a whole lot of money for SEO, right? And these clients need new service pages, they need new location pages, but there's not enough budget to build a new page properly. So what we say is use our AI page builder, define the page, call it HVAC services in, you know, Los Angeles, plug in the services, let it AI generate images, specify your HEXDex codes, give it a website to emulate, and prompt it, say, create one hero image with a call to action, four zigzag paragraphs with a CTA, add a customer testimonial widget, add a Google Map embed, add a contact form at the bottom of the page.

That's it.

And it's gonna build it for you, and it'll use all the content from your knowledge graph to create the copy for you as well. It'll then open it up for you in a little landing page builder here where you can view everything and you can edit the HTML, tweak it to whatever you want. If it's a WordPress site, publish the landing page directly. If it's not a WordPress site, download the HTML and drop it to your page builder. It will look as good as you're prompting, right? So is it gonna be the most beautiful page you've ever seen in your life? No. But is it gonna have the right elements in it to help a client get to that next threshold? Absolutely. And that's what this is about.

So good. There's a question here from Kirk around, um, Apple Maps. I know this is built for, for Google. Do you have anything for Apple Maps?

No, not right now. Not right now. Sorry.

Yeah.

And then you guys may be aware that we did acquire Signal Genesis pretty recently. So in here you can use the press release distribution tool. You can say, hey, I want to target this page with these keywords, give it a prompt for what you want the press release to be about, review your business information. Once you're done, You'll have to review the content. It'll take you to a text editor where you can see exactly what the press release is going to be before you post it. If you don't like what the AI created, delete it, write your own press release, copy paste it, whatever you want. Then you'll connect, review your contact information, you'll hit preview. Okay, this is what the press release is going to look like. Map embed, all best practices being followed.

Cool.

You say I reviewed and I accept that content. Hit continue, pick your business category, and then select the distribution channels. Now there's another feature here. So if you guys are familiar with press releases, typically what happens is you create one press release, it gets syndicated to hundreds of platforms, but each platform gets the same exact press release. So eventually Google says, look, there are all these redundant copies of this article. Let me delete 99 of them and just keep one unique. What we realized is if we do dynamic press releases, each channel gets an AI-spun press release of the original. So there's enough degrees of variance between channels that increases the stickiness and the indexation likelihood because now they're not clones of each other, right? So there's little tricks like this that again, we've learned just by practicing SEO that we are now incorporating into the platform.

Love it.

Cool. Um, but yeah, I mean, ooh, looking at the time, sorry, I do have to run really soon.

Arman, you're, you're a legend. You did an amazing job. Thank you so much for breaking this down for us. Uh, I know you have to hop, so if you need to just jump off, you can jump. Thank you so much for taking the time today. Um, you knocked it out of the park. Super helpful.

Well, are there any other last-minute questions that I can answer before I wrap, or should I Do you guys have my contact information if you want to reach out for more questions?

What's the best way? Yeah, so I've dropped a couple of times. What would be the best way if someone wants to ask you a question directly?

So I'll plug in my email.

So, and you guys will notice that, that Armand does all of the, all of, most of the trainings in, you know, once you become a user of the platform. So they do live sessions and Q&As and Armand drives a lot of that. Obviously, he knows this tool. He understands SEO. So you're in really good hands to get additional support as you roll this out.

Absolutely. Yeah. And, you know, we also have a pretty active Slack channel and Facebook community and things like that. So definitely join. You can ask me questions, ask my team questions, not a problem at all. The feedback we get, the questions we get, the concerns we get helps us build a better product. So don't feel shy. Don't feel like you're going to offend us or anything like that. We're here to improve and we're here to build together.

So good. Armand, you crushed it. Thank you so much. Have a great weekend. Everybody, thanks for sticking around. If you haven't already, get— grab your free trial of Search Atlas. You can do that by going to 7figureagency.com/searchatlas. Other than that, we're gonna wrap it up here. Thanks so much for hanging out. Have an amazing weekend, everybody. And we'll see you all again real soon.