Every prospect, no matter how they find you, should land on one scheduling page where they learn about your team before booking. Pre-screen them first to confirm they fit your niche, already spend on marketing, and have budget.
The most basic thing we want to make sure we have set up is an appointment funnel, right? Where somebody can come regardless of how they interact with you, whether it's from a Facebook ad, whether it's from a YouTube video, whether it's from some organic piece of content, whether they meet you at an event, basically say, hey, our next step is let's schedule a time to connect so we can take you through a lead flow analysis, whatever you're going to say in your agency. And everything points to yourcompany.com/schedule. Right. And that's where they can learn about you, see your face, get warmed up about your experience or your expertise. And quite simply, just pick a time on the calendar. The way we have it structured, and we can, you can do it both ways, but we like to pre-screen in advance. We want to make sure they're in our niche. We want to make sure they're doing some marketing in advance already. They got some money to spend. And so we pre-screen based on that. And then they pick a time on the calendar and they get to a confirmation page where they get warmed up.
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